Hotel Online  Special Report

SynXis® Appoints Two Industry Veterans to Board
of Directors; John Russell and Larry Hough

MCLEAN, VA – November 11, 2002 – Jim Kelly, president and CEO of SynXis, a leading provider of reservation management and distribution systems for the hospitality industry, announced today the appointment of John Russell, CEO of Hospitality Artists, LLC and immediate past chair of the American Hotel & Lodging Association and Larry Hough, president and CEO of Sato Travel, a Navigant International Company, to the company’s Board of Directors.

Kelly explains, “Both John and Larry have valuable experience in the hospitality and travel industry and we are honored to welcome them to the SynXis Board.  Their sharp understanding of the hotel and travel sector will provide SynXis with two very valued resources.”

Russell has more than 25 years of experience in the hotel business and is nationally known for his innovative marketing, management, leadership, and sales expertise. He is currently Chairman of the American Hotel and Lodging Education Foundation and a Partner in international marketing, advertising  and public relations company, Yesawich, Pepperdine, Brown & Russell in Orlando, Florida.  During his term as chairman of AH & LA, Russell led AH&LA to increase its membership base by 22 percent — adding nearly 300,000 rooms and over 3,000 lodging properties.

Immediately preceding his last position, Russell served as vice chairman of Cendant’s Travel Division and president/CEO of Resort Condominium International LLC, Global Operations. Prior to that, he was chairman and chief executive officer of Cendant’s Hotel Division, where he oversaw eight hotel brands including Days Inns, Ramada, and Super 8. From 1995 to 1996 he was executive vice president of franchise sales for the Century 21 Real Estate Corporation; under his direction, Century 21 franchise sales grew by 600 percent. 

Mr. Hough is currently President and Chief Executive Officer of SatoTravel, a Navigant International company.  In June 2001, Navigant International Inc., the nation’s fourth largest supplier of corporate travel management services, acquired SatoTravel.  As a result of the June 2001 acquisition, Navigant International is now the nation’s second largest travel management company.

Mr. Hough was formerly President and CEO of Sallie Mae, the nation’s largest source of student loan assistance.  Under his leadership, Sallie Mae became the first government-sponsored enterprise to achieve full private status through federal privatization legislation.  Upon leaving Sallie Mae in 1997, Mr. Hough formed Stuart Mill Capital, Inc., and with other investors, acquired SatoTravel in January 1999.

Commenting on his appointment to the SynXis Board of Directors, Russell notes, “I am excited about this opportunity to work with SynXis.  As the company continues to distinguish itself as an innovative leader in the reservation distribution market, I look forward to working with the SynXis team and sharing my experience.”

Hough adds, “It is great to be involved with a company like SynXis because I believe it is one of the leading edge companies in its field.  I am looking forward to working with the team to achieve the company’s goals.”

About SynXis Corporation
SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction based pricing model.  SynXis is the technology source for more than 3,500 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels. 

SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, and The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at




Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570

Also See SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.