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Properties Seek Sales Boost; Enter Franchise Agreement with Marriott |
HONOLULU, OAHU, HAWAII - 18 Dec 2002
- Outrigger Enterprises, Inc., today announced that it intends to enter
into a franchise agreement with Marriott International, Inc. designed to
give Outrigger's Wailea and Waikoloa Beach resort properties access to
a global sales organization and 17 million members of the Marriott Rewards®
program.
"The opportunity to bring together the Marriott brand with Outrigger Hotels & Resorts is exciting," said Stan Brown, vice president of Pacific Islands Area, Marriott International. "Marriott's powerful brand and culture are similar to that of Outrigger which create a perfect partnership. The two properties at Waikoloa and Wailea add to our highly diverse and strategically located portfolio of Marriott and Renaissance hotels in Hawaii. Through the expected franchise agreement, Outrigger will have the resources of Marriott's worldwide name recognition to produce strong overall results." The Outrigger Waikoloa Beach is a 545-room resort located on 15 oceanfront acres in the Waikoloa Resort Community on the Kohala Coast of Hawaii's Big Island. The Outrigger Wailea Resort is a 521-room resort on 22 oceanfront acres in the Wailea Resort Community on the south shore of Maui. Between 1998 and 1999 Outrigger acquired both properties, and then invested $50 million in renovations to create two of Hawaii's premiere full service resorts. Outrigger Hotels & Resorts recently received approval to move forward on the Waikiki Beach Walk, a $300 million redevelopment plan for 7.7 acres in the Lewers Street area of Waikiki. The privately held company continues to expand its presence in Australia, New Zealand, Guam, Fiji, and the Pacific. Outrigger Enterprises, Inc. is the largest independent and locally-controlled lodging company in Hawaii. The company currently employs 3,000 and operates or has under development 48 hotels, resorts and condominiums throughout the Pacific region, representing more than 12,000 hotel rooms and condominium units in Hawaii, Micronesia, Australia and the South Pacific. Marriott International is a leading worldwide hospitality company celebrating its 75th anniversary in 2002. The company has over 2,600 operating units in the United States and 65 other countries and territories. |
Director of Public Relations Outrigger Hotels & Resorts / OHANA Hotels & Resorts 2375 Kuhio Avenue Honolulu, HI 96815-2992 (808) 921-6941 [email protected] www.outrigger.com Bernie Caalim
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