Business Intelligence Software Identifies, Controls Costs;
Focuses on Improving Profitability for Hoteliers
in 2003 and 2004


PITTSBURGH, December 3, 2002 – Industry publications this quarter widely report that continued declines in hospitality profitability for the first six months of 2002 highlight the need for more frequent benchmarking of property expenses and revenue.  Top executives at American Property Management Corporation, Concord Hospitality Enterprises Company, Host Marriott Corporation, and MEI Hotels, Inc. recognize the challenge.  Here is a snapshot of the actions they are taking to cut costs and increase efficiency using the most advanced business intelligence tools available:
American Property Management Corporation, Kim Dailey, Vice President of Hotel Accounting:
  • Company Focus: Create expense comparisons for 39 properties by flags, region, or any category to identify shortfalls and overages.
  • Provides owners in China with current financial data on their properties via email by 9:00 a.m. each day.
  • Benefits:  Proactive cost control through comparative data; saves two hours a day in emailing statistics to foreign owners versus preparing hard copies.
"We use business intelligence at American Property Management to compare all our properties.  We are very proactive when it comes to controlling costs.  Our operational vice presidents use Execuvue® reports to analyze the performance by flags, and by regions to spot out-of-line expenses.” 
Kim Dailey

Concord Hospitality Enterprises Company, Bob Micklash, Chief Operating Officer: 
  • Company Focus: Reduce labor costs and general expenses in 2002.
  • Uses business intelligence tool to measure the results of the changes, and make adjustments as needed.
  • Benefits:  More efficient use of executives’ time due to the ability to more quickly access data and evolve decisions.
“We reduced the amount of labor across the board in 2002 to match declining revenues.  We will use Execuvue to measure year over year efficiency in labor utilization and direct expense control.” 
Bob Micklash

Host Marriott Corporation, Dexter E. Wood, Jr., Vice President, Feasibility, Research and Analysis:
  • Company Focus: Profitability.
  • Wants to bring third party providers’ information into a central data area in Host’s own format.
  • Benefits: More proficient use of resources due to less time spent gathering and consolidating data, and more time spent analyzing statistics.
“We believe that the implementation of our business intelligence system, anchored by Execuvue, will empower us to maximize profitability by carefully monitoring the relationships between costs and revenues, and through internal benchmarking amongst the 125 hotels in our portfolio.” 
Dexter E. Wood, Jr

MEI Hotels, Inc., Dale Pelletier, CFO and Vice President of Finance:
  • Company Focus:  Create benchmarks based on estimates and experience in business intelligence tool for properties with no history; immediately correct course when benchmarks are missed.
  • Compares similar properties’ statistics to spot below-forecast performance.
  • Benefits: Provides information that enables quick realignment of hotel sales staff duties to address shortfalls; handles accounting analysis much faster than in the spreadsheet days.
“For 2003, budgeting has been exacting because we have many new properties in new markets. We are estimating all markets in 2003 to be slightly ahead of ‘02 in RevPAR. We believe 1Q’03 will be up over same period ’02. In early 2002, many people adopted a wait and see attitude toward traveling, and we have seen a positive shift away from that attitude recently.” 
Dale Pelletier

Execuvue is an enterprise business intelligence application from Aptech Computer Systems, Inc. that stimulates ad hoc queries and reporting, and dramatically reduces the time and cost of decision making for managers from the regional level to the executive suite.

New!  Business Intelligence Web Site:

In a related announcement, Aptech today launched a new Web site designed to help hotel operators better understand the benefits of business intelligence. Visit Aptech’s redesigned site to see how leading hotel companies are using the Execuvue business intelligence tool to increase profitability by identifying and controlling costs.

About Aptech Computer Systems, Inc.

Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the Hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. 

Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include three state-of-the-art business intelligence and back office products, in server or ASP configurations: 

Execuvue®, Profitvue®, and an extension of Profitvue that supports property accounting and reporting via the Internet, Webvue®. Over 700 users, including very large chains, multiple-property management companies, ownership groups,  and single site hotels, utilize Aptech's solutions to manage their financial and operational data.  By offering the hotel industry a solid resource of hospitality professionals, including staff and customers, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty. 

Execuvue and Profitvue are registered trademarks to Aptech Computer Systems, Inc.  All other trademarks are owned by their respective holders. 



Jill Wilder 
Aptech Computer Systems, Inc. 
412-963-7440 x 304

Also See Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002
Marriott, Hilton Management and Real Estate Firm Dominates New Construction Niche With Business Intelligence Software, Relationship Financing / Aug 2002
Starwood, Host Marriott Shine at New York Hospitality Investment Conference; Edge Ahead with Business Intelligence Tools, Rely on Aptech Applications / June 2002
Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002
Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001 
Jill Wilder Named Vice President and Officer of Aptech Computer Systems Inc. / May 2002
Survival Tactics; New Technology Directions Surface in Business Intelligence Survey / November 2001 
Aptech Opens Business Intelligence Door for Small to Mid-sized Management Firms / October 2001 

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