Hotel Online  Special Report

InnLink Hires Sharryn Harewood as Director of Marketing Solutions;
Creates New Division Targeting GDS and
Internet Channel Growth Management
Hendersonville, TN – August 14, 2002 - InnLink, L.L.C., a company specializing in reservation representation services for independent hotels, inns, and lodging companies including toll-free, private label voice reservation services, seamless global distribution system (GDS) connectivity, Internet distribution system (IDS) services, and Customer Relationship Management (CRM) and marketing assistance programs designed to increase property’s reservations announces the formation of its Marketing Solutions Group and the appointment of Ms. Sharryn Harewood as Director of Marketing Solutions.

Sharryn’s role at InnLink is to develop and implement Marketing programs for InnLink’s customers.  Sharryn has over 15 years of hospitality and GDS experience, having commenced her hospitality career with Sheraton Hotels in New York.  Most recently, she held the position of Account Manager with Worldspan, managing a Car and Hotel portfolio that included several major US-domestic hotel companies and several international reservation representation companies.  Sharryn is a graduate of Bernard M. Baruch College in New York in Business Administration and Marketing.

According to Mike Young, president of InnLink, “In order to support the constantly evolving interplay of GDS and Internet channels and to provide greater assistance to our customers seeking channel visibility and increased reservations access, InnLink has appointed Sharryn Harewood to a newly created position as Director of Marketing Solutions.   In response to an identified need to expand and focus on the relationships that we’ve developed with those distribution channels, Sharryn will work to strengthen an already-strong series of relationships.  But, the most important elements that Sharryn brings to InnLink and our customers are a clear understanding of the interplay among travel web sites, the GDS, and Internet distribution channel marketing along with a heavy leaning towards customer recognition and support.  Sharryn shares InnLink’s strong customer service philosophy.”

“I’m very excited about my position with InnLink and the direction that the company has taken to stimulate reservations’ fulfillment for its customer base,” says Sharryn. “As one of the leading and most innovative reservation representation companies in the industry, InnLink is at the forefront of tackling what many hoteliers see as a maze within the distribution channels.  InnLink believes that part of its responsibility to its customer base is to assist in the stimulation of reservations’ generation.  After all, that’s really what’s it’s all about, isn’t it?”

About InnLink, LLC: 
Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, seamless GDS connectivity, and a variety of Internet products including a private label Branded Booking Engine.  Using the latest technologies and incorporation of key third party services, InnLink provides a real-time environment for hotel management to maximize channel-managed, reservation revenue streams.  Central to InnLink’s service is a dedication to excellence and to superior customer service and support.  A wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee, InnLink has more than a decade of experience in providing reservation services to hotel chains, independent hotels, inns, and resorts. 

InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing

Also See: InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 

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