|Markham, ON – June 17, 2002 - “Sell the sizzle to sell the steak” is
the mantra of every hospitality professional. Northwind added the ability
for their ResEze Web Reservations customers to put links from room type
availability to room photos, layouts and views. This enhancement
is an important development, which has current ResEze users clamouring
at the prospect of using this feature to drive more room sales and up sells.
“At Northwind, our goal is to support our customers in creating the largest possible funnel of opportunity to sell rooms. Maestro’s integrated yield management means you can manage reservation channels individually or together and truly offer best available rate over the Internet,” stated John Dowsett, the Senior Solutions Consultant at Northwind. Dowsett continues “no longer is your website your discount, sell off zone. Based on guest type and real-time availability - the client can book their negotiated group or corporate rate. To further enhance the web as a booking tool, we have been working with the web based GDS providers to write a 2-way real time interface with Maestro.”
Clients like Wendy Welch, at the Barnsley Gardens Resort have made the book button big and bold in a key location on the front page of their website. Beverley McCay of The Dunes Hotel is teaching her corporate bookers the joys of getting their negotiated rate online and taking business from the larger branded hotels in her competitive set.
“A picture is worth a thousand words and nowhere is this more true than virtual tours on hospitality web sites. Prospective customers want to see exactly what they’re getting before they buy or make a reservation…” states Susan Sweeney, the guru of hospitality websites. The new link to room photo, layout and view feature of ResEze is an example of Northwind’s commitment to staying on the leading edge of online reservation systems software.
Dowsett, a huge Sweeney fan, is accomplished at purchasing vacations online. This is the second year he and his family have spent their Sunday morning surfing the web for Caribbean Resort destinations - looking at what is available and at what price as well as exploring activities and local attractions. In the frenzy of bright colours and images of tropical beaches John and his family were hooked -- but which hotel? Clicking through links at swift speed, the decisions begin to crystallize, but the financial debate is raging -- $1799 or $1999? The choice was clear “what’s an extra $200. “Ooops...that’s 4 times $200”. But the images on one hotel website sway the family decision with price having just dropped to third in the family’s hierarchy of needs-- they wanted THAT hotel, they wanted THAT upgraded room. They fill out the required information, click on the electronic signature tab for terms and conditions and VOILA, instant gratification. They were booked and had their tickets that week.
Now you must ask yourself…
1. Does your current Property Management System have real time 2 way
2. Does your website provide visitors with everything they need to decide they want to do business with you?
3. Have your reservations from the web increased this year?
If your answer is NO to any of these questions, you’re missing out on the hottest trend in hospitality sales! You should visit the Northwind web site to see the latest in Online Reservation Software and a recent case study on Sales Automation.
Please email this link to a friend (BTW that’s viral marketing via the web, you can learn more about that from Susan by joining her Internet Marketing Tips, Tools, Techniques and Resources Newsletter.)
About Susan Sweeney
For more information about Susan Sweeney’s services, consult our web
site at http://www.susansweeney.com/
For more information on NORTHWIND’s solutions, consult our web site at http://www.maestropms.com/
President, Author & Keynote Speaker
Connex Network Incorporated
Tel: (902) 468-2578
Senior Sales Consultant
Tel: (905) 940-1923 Ext. 222
|Also See||Barnsley Gardens Charms the World Using Integrated Sales and Catering, PMS from Northwind / June 2002|
|Northwind - Forsys Maestro-SilverWare Collaboration Provides Unique Hotel - F&B Outlet Operating Efficiencies, Optimizes Guest Services and Customer Loyalty / May 2001|
|Canadian Hotel Owner-Operator Drills Down into Maestro PMS from NORTHWIND to Pump Guests, Profits Into 26 Properties / April 2002|
|Château Cartier Resort Boosts Annual ADR and Sales With Maestro PMS, Yield Management, Sales and Catering from NORTHWIND / March 2002|
|Maestro at Northwind Off to a Good Note in 2002 / Jan 2002|
|NORTHWIND Announces Two–Way GDS and Internet Travel Portal Integration through Newtrade Technologies Inc. / December 2001|
|Pacific International Hotels’ selects Maestro Property Management System / Nov 2001|