Hotel Online  Special Report

InnLink Acquires – Internet-based Search
Engine and Travel Web Site with over 25,000
Bed and Breakfast Listings

Hendersonville, TN – June 19, 2002 - InnLink, L.L.C., a company specializing in reservation representation services for hotels, inns, and lodging companies including toll-free, private label voice reservation services, seamless global distribution system (GDS) connectivity, Internet distribution system (IDS) services, and Customer Relationship Management (CRM) and marketing assistance programs designed to increase reservations announces its acquisition of (, the leading provider of technology and marketing services to the US domestic bed and breakfast industry.

The acquisition of is a key element in InnLink’s expansion program connecting the company’s electronic and voice reservation services with an important lodging industry segment.  “InnLink’s acquisition of USinns supports the decisions made by travelers who choose to travel by automobile and within a day or two’s drive from home,” says Mike Young, president of InnLink. Mike adds, “InnLink recognizes the unique presence of the B&B segment within the lodging industry.  B&Bs and their proprietors and guests are discriminating.  InnLink and USinns will offer new and interesting service options to B&Bs throughout the country over the coming months. is the industry’s most advanced B&B search engine and allows the public to locate a B&B property anywhere in the United States quickly and conveniently.  The combination of InnLink and USinns creates an extension of InnLink’s industry-leading reservation representation services with destinations that more and more travelers are looking for. InnLink will make its services available to over 25,000 B&Bs listed on” 

According to Tom Niffen, USinns founder and President, “The joining of USinns with InnLink will enable travel agents and consumers to book reservations directly through thousands of B&B web sites as well as traditional GDS and Internet sites such as Travelocity, Expedia and others.  The reservation technology and enhanced service levels that InnLink offers its hotel customers were very important to me when we began negotiations several months ago. We are very excited to become a part of the InnLink family, and look forward to enhancing the program offerings that USinns created over the past several years.  InnLink brings increased stability and resources to USinns that will permit USinns to expand its services and to temper those that are already available to our customers.”

About USinns (tm):
USinns was founded in 1998 and has quickly become the leading provider of technology and marketing services to the $10 Billion bed and breakfast industry. is the worlds’ most advanced B&B search engine and allows the public to quickly and conveniently locate a bed and breakfast property anywhere in the United States. USinns also provides web sites, web site promotion, and technology consultation to the B&B industry. USinns is located in Hendersonville, Tennessee.

About InnLink, LLC:
Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, seamless GDS connectivity, and a variety of Internet products including a private label Branded Booking Engine.  Using the latest technologies and incorporation of key third party services, InnLink provides a real-time environment for hotel management to maximize channel-managed, reservation revenue streams.  Central to InnLink’s service is a dedication to excellence and to superior customer service and support.  A wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee, InnLink has more than a decade of experience in providing reservation services to hotel chains, independent hotels, inns, and resorts.



InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing
PH:  770.431.6828
eFX:  801.409.8939

Also See Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.