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The ‘No-alcohol Policy’ at the Taj Palace Hotel Dubai
Has Created a Niche Market for the Hotel

Dubai, March 2002 - In stark contrast to the perceived downturn in the hospitality industry, the Taj Palace Hotel Dubai, the emirates’ newest five-star luxury hotel, is fast becoming one of the most popular haunt for visitors, officials and international dignitaries.

The rise in the occupancy level at the hotel, which touched 100 percent in the month of October, has taken many business analysts by surprise. Experts in the hospitality industry have attributed the growing popularity of the hotel to a variety of factors.
 

“To begin with, the hotel has the advantage of having an ideal location.” Said Yannick Poupon, general manager of the hotel. Situated in the heart of Dubai in the Deira district, the hotel is just a 10-minute drive from the Dubai international airport and walking distance from the city’s main shopping malls.

Taj Palace Hotel, Dubai
 Dubai
 UAE

The claim of having the most spacious rooms at 61 square meters with balcony substantiated by a recent hotel survey has also been favourably received in the market. With 147 executive rooms, 10 executive suites and 2 royal suites, the hotel has 90 fully furnished serviced apartments.

“The clear advantage of spaciousness has matched with the hotel’s emphasis on regal elegance in its promotions,” a top official of a leading marketing agency said. “Businessmen have also found the hotel’s ‘intelligent rooms’ useful, with every room having two telephones, two direct lines and an interactive TV set and high speed internet access.”

The decision of being the only five star hotel with a ‘no-alcohol policy’ has also created a niche market for the hotel. “in keeping with the sensitivities of the AGCC visitors, the policy has been especially successful during the holy month of Ramadan and Eid festivities,” the official said.

The decision not to serve alcohol has also drawn the appreciation of ministers and senior government officials. During his visit to the hotel Khaled Bin Sulayem, Director General of the Dubai Government’s Department of Tourism and Commerce said; “I would like to see more hotels with a similar policy to be built in Dubai.” He said. “No alcohol policy is an advantage,” he stressed.

The hotel has also been a venue for many important events in the city. In October, as part of the ongoing Breast Cancer Awareness Campaign, the Taj Place Hotel, organized a fashion show, “Pretty in Pink”, which was attended by some of Dubai’s glitterati.

It also played host to the visit of Dubai’s Islamic Personality Awardee for 2001, His Excellency Dr. Alija Izetbegovic, former President of Boznia-Herzegovina, who was highly impressed with the majestic interiors and luxurious appointments plus the impeccable hospitality at the hotel.

The themed restaurants of the hotel have also contributed to the growing prestige of the hotel. Yannick Poupon added, “The hotels policy of offering a wide variety of international cuisines at its restaurants, its selection of highly skilled chefs and orientation of the staff in the art of courteous, friendly hospitality has paid off.”

The Taj Palace Hotel Dubai has an eclectic range of multi-national restaurants and outlets in keeping with the cosmopolitan character of the city. Verdi is the restaurant for enjoying Italian and Mediterranean cuisine. Sakura offers choicest Japanese delicacies. Handi is an authentic Indian specialty restaurant from the northwest frontier and Topkapi is the only original Turkish restaurant in Dubai. In addition to these, the hotel also offers Ayurvedic cuisine at Aqua Vita, which aims at balancing an individual’s mind and body constitution.

One could have the freshest homemade breads, cakes and pastries at La Patisserie and Le Rendezvous is the 24 hour all day dining restaurant.

The hotel also has a well equipped Health Club and Ayoma Spa, the only Ayurvedic spa amongst hotels in Deira and Dubai. Practicing the ancient art of a 5,000 year-old science of healing called Ayurveda, Ayoma Spa is now becoming the latest byword when it comes to ultimate health spa therapy. 

On a justifiably upbeat note, Mr. Poupon said the hotel would seek to become a tourism landmark in its own right, setting high standards of excellence in the hospitality industry in the region. The French hotelier adds, “Our precocious growth is a sign for things to come. With our holistic approach, which marries advanced facilities with the most winning hospitality, we know the hotel is all set to attain exponential growth in the coming year.”

The Taj Palace Hotel Dubai is a five star luxury hotel with 159 executive rooms and 90 fully serviced and furnished apartments. It is owned by Juma Al Majid and managed by the Indian Hotels Company operating under the Taj Group of Hotels as the ninth premium hotel under the International Luxury brand. 

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Contact:

 Taj Palace Hotel 
Dubai
Bessie Salomon
04-223.2222
bessie.salomon@tajpalacedubai.co.ae

 
Also See Burj Al Arab in Dubai Prompts New Best Hotel in Asia Pacific Category / May 2001 
Michael Kaile the VP & General Manager at Just Opened Fairmont Dubai / Feb 2002 

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