Hotel Online  Special Report

SynXis Corporation Promotes Three Company Officers
in Preparation for Further International and
Domestic Growth
Hotel Reservation Management ASP Provider
Gears Up for Explosive Growth

McLean, Va. (March 5, 2002) –SynXis Corporation, a provider of reservation management and distribution systems for the hospitality industry, headquartered in McLean, Va., today announced the promotion of three company officers in preparation for further international and domestic growth.

“In the past two months, SynXis has added more than 600 hotels to its reservation management ASP solution,” said James Kelly, chairman, president and CEO of SynXis. “These promotions position the company to handle its current explosive growth in the U.S. and in Europe and to prepare for even greater international growth next year.” 

Included in the promotions is Elmer Coppoolse, formerly vice president of worldwide sales and marketing and vice president of Europe.  He has been named executive vice president and chief operating officer.

“Elmer has done a great job in penetrating Europe and increasing sales here in the U.S.  Now, we look forward to SynXis’ success in the Asia Pacific region and South America,” said Kelly.

Elmer Coppoolse
A Dutch native, Coppoolse formerly served in senior capacities in Europe and North Africa with the Sonesta Corporation before coming to the U.S., where he most recently was president and chief operating officer of Lancaster Hotels, which owned and operated the Jefferson Hotel in Washington D.C.

Executive Vice President and Chief Financial Officer Kevin Cheetham takes on the additional responsibilities of chief administrative officer, .  In this role, he will continue to foster the growth of the company’s infrastructure while assuming oversight of the legal and human resources functions.

Prior to joining SynXis three years ago, Cheetham was vice president and controller of Treev Corporation, a NASDAQ-listed document imaging software company in Northern Virginia.  Cheetham also held positions with Mobil Oil and a Big Five accounting firm auditing a variety of major U.S. corporations.  He is a graduate of the University of Massachusetts (Amherst).

Bernard Ellis adds the responsibilities for global sales to his current duties as vice president for product strategy.  

“Bernard’s expertise in product strategy is a great fit with the role of global sales,” said Kelly.  “By bringing together these two functions , SynXis can be sure that its products will continue to grow to meet the needs of an ever-changing marketplace.”
Ellis previously served as senior account executive, major accounts, for Micros-Fidelio in Beltsville, Maryland.  He received his Master’s of Professional Studies in Hospitality Information Systems from Cornell University’s School of Hotel Administration, Ithaca, New York.

About SynXis Corporation

SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  SynXis Agent®, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central 

reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis Agent does not requiremajor upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 1,200 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Meristar, Colonial Williamsburg, and Jumeirah Hotels.  SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at




Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-610-4908
Fax:  703-448-2570

Also See Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

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