Aptech Opens Business Intelligence Door for 
Small to Mid-sized Management Firms

Nimble Highpointe Hotel Corp Blasts Past Slowdown With Business Intelligence; Operations Managers Positioned for Wireless Ability 

PITTSBURGH , October 2, 2001 -  Aptech Computer Systems, Inc. today announced the availability of five-seat licenses of the Enterprise version of its business intelligence application, Execuvue, previously only available for a minimum of 25 seats.  At an affordable price point, small-to medium-sized management companies can now employ the robust Enterprise version, which includes both standalone and web-based configurations,  to uncover trends and "hotspots" such as energy costs and RevPAR; customize owner packets; and create 'What if?' analyses with a drill down capability through report views.
Execuvue Enterprise, which has been available to large management firms for over a year, allows web access to corporate accounting data, reservations, operational, quality control, sales, and Smith Travel Research data from any point.  "As long as you can get to the Internet - wirelessly or through a physical connection - you can see all the data," said Jay Troutman, president of Aptech.  The application quickly attaches to and, on demand, organizes any desired combination of information with drag and drop Windows simplicity.
Troutman cited recent developments in the Smith Travel Research daily data program as a key force in requiring multi-property management companies to use drill down applications to make rapid, proactive decisions.
"With recent developments in the Smith Travel Research daily data program, and the compression in the time to respond to industry trends, Execuvue is becoming more and more of a necessity for multi-property management companies."
"Although we've seen some drop in leisure revenues, business travelers are still making trips to our properties, and Execuvue has put us in the same league as Interstate and Starwood in terms of being able to interpret our data sooner," said Mark Pate, MIS Director and Assistant Controller with Highpointe Hotels, a 13-property full service hotel management and development company.  "As an example, we reconcile cash every day, and since Execuvue spins the data cube every night, the information is available the next day. Before, we had to put the data into Excel or a Lotus spreadsheet and massage it a lot, which was tremendously time consuming." 

Pate cited three key areas of Execuvue use:  Letting general managers, owners, and partners do queries for their hotels such as budget versus actual; budgeting and forecasting for 2002; and - by mid-November -- having every property linked to Execuvue and Profitvue, a web-based accounting system also from Aptech, via a URL on Highpointe's web site.

Execuvue is available in two configurations:

  • Execuvue Standalone, preferred by power users who generate intensive, analytical reports on PCs and laptops that may or may not be connected to corporate servers; and
  • Execuvue Enterprise, which can combine a Standalone configuration along with a browser-based, web-enabled version that requires little training.  Operational departments and sales managers can access the corporate server, wirelessly or  through dial-up, to drill down and generate ad hoc reports that can be emailed for instant distribution.
Pricing for Execuvue Enterprise is $8,000 per seat with a five seat minimum, and Execuvue Standalone is $5,000 per user seat.  Aptech complements this solution by providing customizations and the ability to bring together multiple data sources and/or properties, all within the customer's budget and timeline.

About Highpointe Hotels Corporation

Highpointe Hotel Corporation is a full-service hotel management and development company whose core management team has been in place since the firm's beginning in 1982.  Based in Gulf Breeze, Florida where the company currently operates 13 hotels, Highpointe has completed, in the past seven years, over $70 million in new hotel development for its own portfolio, and has assisted in another $23 million for third party clients.  Highpointe's Hilton and Marriott flags include Hampton Inns, Residence Inns, and Homewood Suites.  Contact Highpointe at www.highpointe.com.

About Aptech Computer Systems, Inc.

Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the Hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. 

Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include two state-of-the-art back office and business intelligence products: Profitvue and Execuvue.  Over 700 users, including very large chains, multiple-property management companies and single site hotels, utilize Aptech solutions to manage their financial and operational data.  By offering the hotel industry a solid resource of hospitality professionals, including staff and customers, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty. 

For more information contact: Aptech Computer Systems, Inc. 135 Delta Drive, Pittsburgh, PA  15238; (412) 963-7440; FAX (412) 963-9799; or access their Web site at www.aptech-inc.com.

Execuvue and Profitvue are registered trademarks and MyExecuvue is
registered to Aptech Computer Systems, Inc.  All other trademarks are owned
by their respective holders.



Aptech Computer Systems, Inc.
135 Delta Drive
Pittsburgh, PA 15238
Sales: (800) 245-0720 or (412) 963-7440

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