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"$1 Per One Room for One Year" Membership Fee |
Washington, May 4, 2001 - The American Hotel & Lodging Association
(AH&LA) is launching an aggressive membership drive to net 150,000
rooms in 100 days. With the approval of over 70 percent of its member
state associations, AH&LA�s new campaign allows hoteliers to join their
participating state association for $1 per one room for one year if they
enlist within the campaign�s 100-day span - from Memorial Day to Labor
Day.
�In order to make this great organization even greater, we need to focus on the fact that we are all about membership,� said 2001 AH&MA Chairman John Russell. �The first year of membership is the most critical in retaining new members. Most of our member state associations have a 75 percent retention rate, so we believe this campaign will be a hit.� To complement the membership initiative, 100 national lodging companies have been targeted for visits from AH&LA officers and senior staff members including two newly recruited regional sales representatives. The visits will emphasize several new benefits the association has recently added, including an employment practices liability insurance and national health insurance program. This is in addition to valuable existing products and services such as access to millions of travelers through AH&LA�s reservation Web site, GotRooms.com; lobbying to protect the lodging industry�s business interests at the federal level; networking and educational opportunities at the association�s conferences and trade shows; discounts on training materials from AH&LA�s Educational Institute; and complimentary, award-winning publications, including Lodging magazine. AH&LA, founded in 1910, is a federation of state lodging associations throughout the United States, with some 11,000 property members worldwide, representing more than 1.4 million rooms.
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Bob Ramsey AH&LA VP of industry relations and development (202) 289-3173 [email protected] |