Hotel Online Special Report

Reservation Sales Training Program Available 
via the Internet is Enhanced
Fort Worth, Tx - March 29, 1999 - has revised the first reservation sales training program designed specifically for delivery via the Internet. 

The STAR (Sales Training for Agents in Reservations) workshop is more effective and less expensive than traditional seminar style training programs. Revisions to the workshop have been introduced as a result of suggestions generated by users since introduction in July of 1998. 

The workshop has been personalized and individual user tracking enhanced to provide improved reporting. The revised workshop teaches agents to sell a reservation using an easy and enjoyable interactive format that includes text, and audio. Instant feed back on performance is provided by way of multiple choice and fill-in-the-blank answers as well as quality assurance shops. Through providing administrative access, all reports are now available for review by a hotel or corporate office 24 hours a day 7 days a week.

Constant and consistent delivery of training materials using an interactive format with audio enhances learning and improves retention by as much as 60%. Interactive review sessions provide positive reinforcement for correct answers as well as hints to help guide the participant when incorrect answers are given.

“The traditional on-site reservations training seminars have become too expensive for most hotels when you consider the turn over rate in reservations”, said Jay Delerno, President of MacDel Inc., d/b/a 

Moreover, the thousands of dollars spent for on-site training are inefficient and often ineffective. He went on to say, “On-site training is a one-time event. The turn over rate for reservations is over 30% annually. With access to Internet Based Training, employees can access our workshop 24 hours a day 7 days a week. They can work at their own pace and revisit our STAR training program as frequently as they wish.”

Delerno, doing business as Revenue Source One, has been a sales and marketing consultant to the hotel industry since 1987. Before that time, he spent 16 years at the property and corporate level in sales and marketing of companies such as Marriott, Picket Hotels, and Integra. 

A component of his consulting, implemented in 1993, has been Quality Assurance Surveys, shopping calls to hotel reservation, group sales and catering offices. Thousands of “shops” were executed over the years and the results of these shops were used to create the STAR workshop After reviewing many available software programs he selected one that would be easy for participants to use and would provide detailed reporting capabilities on the participants’ progress and performance.

“I always resisted the temptation to provide training” Delerno said, “because I could not find a way to do it better and with less expense to my clients. Then I came up the with idea of using the Internet, which allows me to support my clients with professional training solutions at less than half the cost of traditional seminar style reservation training programs.”

With a monthly fee of $220 for a hotel with 150-250 rooms, the annual cost for the STAR Workshop is less than half the cost of a 2 day on-site program and it is available to all hotel employees 24 hours a day, 365 days a year. Quality assurance survey calls are available at a cost of $25.00 each. also develops private label and custom training programs to be hosted on its web site, which are available to clients through restricted password access.  A free sampling of the workshop is available on their web site, ""

Jay Delerno
E-mail: [email protected]
Phone: [817] 283-7685 
Also See: and Hotel Services-Asia Pacific Pty Ltd Announce International Strategic Alliance / Feb 1999 
Reservation Sales Training Program Available via the Internet / June 1998 

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