Hotel Online Special Report

advertisement
New Holiday Inn Express Prototype Based on 
Three Fundamental Design Concepts - 
Cleanliness, Timelessness and Cost-efficiency
LAS VEGAS, Oct. 4, 2000 - Holiday Inn Express, already the fastest - growing hotel brand in its segment, announced today at the Bass Hotels & Resorts Global Investors Conference that it has achieved another milestone in its short 10 year history. The new Holiday Inn Express prototype hotel has been introduced.

Earmarking a new future in the limited service hotel sector, Holiday Inn Express has 50 prototype hotels currently under development in the U.S.

�While Holiday Inn Express is a relatively new brand, it is important that we keep our eye on the future and develop hotels that provide an optimum return on investment for developers and cater to the ever changing needs of our customers,� said John Sweetwood, president of the Bass Hotels & Resorts, the Americas.

Holiday Inn Express prototypes have recently opened in Anniston/Oxford, Demopolis, Ala.; Corbin, Shelbyville, Ky.; Ruston, La.; Kalamazoo, Mich.;
Brevard, N.C.; Eagle Pass, Tyler, Plano, Grapevine, Houston-Kingswood, Livingston, Texas; Ft. Atkinson, Milwaukee, Wis.

The Holiday Inn Express prototype was developed after extensive research with consumers, owners, and industry experts.  The result is a hotel that features three fundamental design concepts�cleanliness, timelessness and cost-efficiency � to ensure optimal use of space, ease of maintenance and a higher return on investment for owners.  These distinctions ensure customer loyalty and longevity of the brand.

Set among lush landscaped gardens, each hotel captures a unique residential experience.  The Express prototype continues to feature many of its trademarks including the �Great Room��now redesigned as one big, open area adjacent to the lobby with French doors enabling the room to double as meeting space.  All the public areas have been designed to create an optimal feeling of spaciousness and efficiency.

State-of-the-art technology played an important role in the redesign of the hotel and now incorporate computer outlets and high-speed modem connections in all key public areas and guestrooms.

Guestrooms and bathrooms have been designed to maximize space.  Rooms now feature fewer vertical surfaces which allow the hotels the ability to maintain consistently high levels of cleanliness.

Holiday Inn Express continues to lead the way in the limited service hotel sector with an impressive performance and a growing list of industry and consumer awards.  In 1999, Holiday Inn Express grew revenue per available room (RevPAR) at triple the rate of its competition.  It has opened its 1,000th property worldwide and reported a record one billion dollars in sales for that fiscal year.  Earlier this year, Holiday Inn Express was named the top hotel brand in its segment for 1999 according to Business Travel News, a leading hotel industry publication.  Last month, the brand captured a silver EFFIE for its Stay Smart® advertising campaign, marking the second consecutive EFFIE the campaign has won.  The national EFFIEs are the only major awards to recognize the results of advertising campaigns�the most effective advertising.

Note: Bass Hotels & Resorts®  (NYSE: BAS; London), the hotel business of Bass PLC of the United Kingdom, operates or franchises more than 3,000 hotels and 489,000 guest rooms in 100 countries and territories.

###

Contact:
Francie Schulwolf
770-604 2906 
Bass Hotels & Resorts
http://www.basshotels.com
http://www.hiexpress.com

Also See Holiday Inn Express Introduces a Prototype Building for Future Hotels / Sept 1998 
Holiday Inn Express Surveyed 1,000 Executives to get the Scoop on the Secret Life of Road Warriors / Oct 1999 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.