According to Al Calhoun, the firm�s President, the venture will be named �Thompson Calhoun Fair- In Partnership with The Plasencia Group.�  The new firm, in which The Plasencia Group is an investor, brings together the resources, talents and industry relationships of The Plasencia Group and those of three well-known veterans in the hospitality transactions arena: Keith Thompson, Al Calhoun and Mark Fair.  The partnership allows the two firms to jointly serve those clients who may wish to dispose of assets in a variety of product segments.

�The market opportunity for this venture has never been greater,� state Mr. Calhoun.  �Thompson Calhoun Fair is quickly adopting the established systems, procedures and practices that have made The Plasencia Group so successful.  Our clients will also benefit greatly from interaction with the staff in The Plasencia Group�s six regional offices and from our use of our partner�s extensive database of properties and investors.�

The new partnership will bring an extensive experience level in the mid-market segment, having sold over 200 hotels with brands such as Comfort Inn, Courtyard by Marriott, Fairfield Inn, Hampton Inn, Holiday Inn and Holiday Inn Express, Ramada and Residence Inn.

Keith Thompson added, �No other real estate firm in the United States can provide the experience and track record offered by this venture.  Thompson Calhoun Fair will seamlessly utilize all of the resources of The Plasencia Group, an established firm with offices throughout the United States.  In addition, long-standing clients will now be able to engage us for all of their disposition needs, no matter which hotel segment their assets may be in.�

Lou Plasencia, President and Chief Executive Officer of the Plasencia Group, stated, �The knowledge and relationships that Keith Thompson, Al Calhoun and Mark Fair bring to the effort are priceless.  These three individuals have a combined thirty years of experience in the successful disposition of hotels.�  The trio has been directly responsible for the sale of over $1.5 billion in hospitality - related assets in the past ten years.

�The aptitude, the level of experience that these three individuals offer our clients  �  it�s very difficult to find that type of seasoned talent,� said Plasencia.  � They have an outstanding track record, they know the investors in this arena better than anyone else and they have a reputation for rolling up their sleeves and getting the job done.  These are three upstanding, honorable individuals who I am privileged to call my partners.�

Thompson Calhoun Fair will have its principal office at Tower Place 100, in Atlanta�s burgeoning Buckhead district.  The firm plans to expand its staff to other venues in the United States.

Thompson Calhoun Fair and The Plasencia Group provide acquisition, disposition, investment banking and consulting services exclusively to investors and owners of hotels, resorts and golf courses throughout the United States, Canada, and the Caribbean.  The firms have offices in Florida, California, Texas, Arkansas, Georgia, Connecticut, and Virginia.  Clients include John Hancock Mutual Life Insurance Company, Crow Family Trust, MetLife Real Estate Investments, Wyndham Hotels & Resorts and Starwood.