SAO PAULO, May 18, 2000 -- Choice Atlantica
Hotels will double the number of properties it operates over the next 12
months. The independent hotel management and franchise company plans to
open five hotels in Brazil and another two in Brazil in the first half
of 2001, adding another US$95 million assets to its current base.
In addition, CAH is well on its way toward achieving its goal of 75
projects under contract by the end of this year, an increase of nearly
50 percent over its present portfolio of 53 hotel contracts. The group
is presently signing an average of one contract every other week.
�It is very exciting to see our efforts come to fruition as these hotels
on which we have been working start to open at a quicker pace,� said Paul
J. Sistare, president and CEO of Choice Atlantica Hotels. �Hotel
guests in South America are about to see more and better�Choices.�
Choice
Atlantica Hotels presently has US$560 million in assets under contract
with nine hotels open, including four hotels in Brazil, three in Argentina
and two in Chile. Forty-four hotels are under construction with openings
planned well into 2003.
The three-year-old group has experienced rapid growth. In 1999, Choice
managed 1,069 rooms. By 2003, Choice will have at least 16,800 rooms and
140 hotels.
�As evidenced by our rapid growth and the value of assets under contract,
Choice Atlantica Hotels has quickly become recognized as a significant
player in the Latin American hospitality industry,� said Sistare. �Since
no two hotel deals are quite the same, we have found a variety of innovative
ways to serve the needs of our clients and have become known as a company
that offers solutions, not excuses.�
Soon-to-open Choice Atlantica properties in Brazil include:
Comfort Hotel Ilha do Leite, Recife, August 2000
This US $5.2 million property will feature 80 standard rooms, a business
center, fitness center, restaurant, lounge and four meeting rooms. The
hotel is located in the prestigious hospital district of the northeast
city of Recife and is part of a three-hotel project with two other properties
opening in 2001 and 2002.
Quality Hotel Metropolis, Alphaville, October 2000
Located just west of Sao Paulo in the district of Barueri, the Quality
Hotel Metropolis is a multi-use project with the hotel portion alone valued
at US$15.5 million. It will feature 212 guest rooms, lounge, meeting room
and swimming pool. Choice Atlantica Hotels will manage the adjacent office
complex as well as the hotel.
Quality Suites Forteleza, Forteleza, February 2001
The US$8.8 million ocean-front Quality Suites Forteleza will feature
126 guest rooms, swimming pool, fitness center, restaurant, lounge and
two meeting rooms. The city of Forteleza is a resort city in the northeastern
part of Brazil that is popular not only with regional travelers but also
with Europeans.
Quality Hotel & Suites Lakeside, Brasilia, November 2000
Located in Brazil�s capital city of Brasilia, this US $26.2 million
property will feature 360 guest rooms, two restaurants, one lounge, four
meeting rooms, two swimming pools and a fitness center. Conveniently located
next to the Presidential Palace, the hotel features stunning views of the
lake and is Phase One of a 540-room hotel project. Phase II is currently
under construction and expected to open in 2002. Significantly, this is
the first entry by an international hospitality management and franchise
company into this important city.
Quality Suites Water Plaza, Vila Velha, November 2000
The Quality Suites Water Plaza � valued at US $11.7 million � will
feature 180 guest suites, a business center, swimming pool, fitness center,
restaurant, lounge and four meeting rooms. With a distinctive architectural
design, all rooms offer views of the Atlantic ocean and will take advantage
of the new growth in the state of Espirto Santos.
Sleep Inn Varginha, Varginha, December 2000
This US$3 million limited-service property is the third Sleep Inn project
undertaken by Choice Atlantica Hotels in two years. Earlier Sleep Inns,
the Sleep Inn Campinas and Sleep Inn Riberao Preto, quickly became popular
and exceeded expected occupancy in a short time. The Sleep Inn Varginha
will offer 64 guest rooms, restaurant, swimming pool and meeting room.
Comfort Hotel Anhembi, Sao Paulo, January 2001
One of Choice Atlantica Hotels� first projects, the Comfort Hotel Anhembi
reflects an investment of US$15.6 million and is located adjacent to the
largest convention and meeting center in the continent of South America.
The property features 240 rooms with state-of-the-art meeting and conference
rooms and continuous shuttle service to the Anhembi convention center,
which hosted more than 4.5 million visitors in 1999. The Comfort Hotel
Anhembi is the only hotel within walking distance of the convention center.
Comfort Suites Guarulhos, April 2001
Located at Guarulhos International Airport in Sao Paulo, this US$8.4
million property will feature 130 guest rooms, a restaurant and lounge,
business center, conference facilities for up to 100 people, fitness center
and swimming pool. The hotel also will feature continuous shuttle service
to the International Airport, which serves 14 million passengers annually.
An independent Sao Paulo-based hotel-management company, Choice Atlantica
Hotels owns the master franchise agreement for the development of Choice
Hotel products in Brazil, Argentina, Chile, Peru, Ecuador, Paraguay, Uruguay
and Bolivia. |