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Partnership Between Accor and  
Mahindra & Mahindra 
Bring Mercure Hotel Brand to India
 
(29 September, 1999) The first Mercure hotel in India has been launched following the official re-branding of the Guestline Hotel Mumbai to Mercure Hotel Guestline � Juhu, Mumbai.
 
The launch of the Mercure brand in India is a result of a partnership between Accor and  Mahindra & Mahindra. Accor also manages two other hotels for the Accor Mahindra joint venture in India: Guestline Hotels in Tirupati and Bangalore, which will also eventually join the Mercure network after refurbishment.

The Mercure Hotel Guestline - Juhu was launched following an extensive refurbishment of the hotel, which included investment in

Hotel Guestline
Tirupati - India
the upgrade of both the exterior and interior of the hotel including the public areas, restaurants and lobby. The new stylishly-decorated guest rooms are complemented by a club lounge for rooms on the Club Floor, a hi-tech gym and Health Club, swimming pool, alfresco rooftop Italian restaurant, and quality banquet and meeting facilities.

The hotel  is located in a prime position, close to Juhu Beach, with convenient access to both the city centre and airports. 

The Mercure hotel brand is Accor�s largest, with Mercure hotels found in city centres, key regional locations and resort areas. Each Mercure has its own style and character and is designed to reflect the essence of the region in which it operates.

Mercure Guestline Juhu will follow the Mercure tradition of offering a Grand Vin list, featuring a wide choice of French, Italian and Chilean wines at the hotel�s restaurant, Ambrosia. Highlighting the local region, Ambrosia will also display arts and crafts from around India. 

Also under the Mercure banner in India is the Mercure Residence Royal Palms, Mumbai, set to open its doors in 2000.  Set in the midst of a 250 acre golf resort, this brand new serviced apartments is surrounded by 1,500 acres of greenery, yet only 15 minutes for the international airport.  353 comfortable and stylishly appointed apartments range from studio to 2-3 bedrooms. Residents will have access to the adjoining Emerald Club House offering restaurant, entertainment and sports facilities.

Mercure is one of the world�s fastest growing international brands. New Mercure hotels have opened recently in London, Paris, Frankfurt and Melbourne. 

Accor also operates its Sofitel brand in India, with a Sofitel in Ahmedabad and a Sofitel scheduled to open in Jodhpur in 2000.  Accor is currently actively engaged in investment and management negotiations to extend its network to 10 hotels within the next 12 months in key destinations such as Chennai, New Delhi and Bangalore.

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Contact:

Peter Hook, 
     Accor Asia Pacific (Sydney), 
   61-2 9367 0860 
 
Also See Accor Joins with Casinos Austria to Revitalise Reef Casino Trust / July 1999 
Six Danish Hotels, Including Copenhagen's Plaza, Join Accor / Aug 1999 
Mawland Group's Leura Gardens Resort Repositioned as Mercure Resort Blue Mountains / May 1999 

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