Among other innovative features that sets the company apart from its competitors is featuring Click 1-2-1 on the new site.  Developed to provide online users with an immediate connection to speak directly with a Baymont representative, the company is believed to be the first national lodging chain to provide a service like Click 1-2-1 to online users booking hotel reservations. 

The site offers site visitors requesting additional information to simply click on a button, enter their phone number and request a specific time when a Baymont representative should contact them via phone.  Click 1-2-1 immediately connects the consumer with a Baymont representative over regular phone lines to provide additional assistance, including securing accommodations, special requests and general lodging information.

�The new enhanced Baymont Web site is another extension of our commitment to �Baymont Excellence� by providing our guests with the most convenient, user-friendly services,� said Greg Marcus, chief operating officer of Baymont Inns & Suites.  �With enhanced graphics and a site that�s easy to navigate, users can find a variety of beneficial Baymont information,� said Marcus.

Michael Wilson, president and co-founder of Click Interconnect, indicated that Click 1-2-1 reflects an additional opportunity for Baymont Inns & Suites to increase the company�s online sales production.  �Click 1-2-1 is the missing link in the e-commerce information gap, thus empowering Baymont to consummate more transactions,� said Wilson.  �Since product prices are easily duplicated in e-commerce, superior service is now the ultimate marketing edge.�
According to Mike Payton, vice president of sales for Baymont, the Click 1-2-1 feature will provide another customer service vehicle to assist potential Baymont guests.  �Studies have indicated that consumers traditionally have additional questions when using the Internet, so Click 1-2-1 is a simple, convenient approach to speak with a Baymont representative immediately upon request,� said Payton.

Among other site features is �Baymont Bargains,� an exclusive online opportunity to secure significant overnight savings, as well as membership opportunities to Club Baymont, the company�s frequent stay program that offers one free night after 12 stays in one year.  As part of the enhanced site launch, users that register for a free Club Baymont membership via the Baymont Web site through Dec. 31, 1999, will receive two complimentary overnight validations on the Club Baymont card and reducing the required number of overnight stays to just 10.

�The site promises to provide updated consumer information that exemplifies the philosophy that Baymont will continue to provide the best value in the lodging industry,� said Marcus.
Users will also find a number of other services on the site, including group bookings, travel agent information and franchise and career opportunities with the company.  Marcus added that the site is an opportunity for online users of all types to get a behind-the-scenes look at the many services Baymont offers.
 
Baymont Inns & Suites is owned and franchised by The Marcus Corporation (MCS:NYSE).  Headquartered in Milwaukee, Wis., The Marcus Corporation is comprised of four divisions: inns and suites, movie theatres, hotels/resorts and restaurants.  The company operates or franchises 169 Baymont Inns & Suites in 30 states, and a total of six Woodfield Suites in Illinois, Wisconsin, Colorado and Ohio; 442 movie screens in Wisconsin, Ohio, Illinois and Minnesota, and one family entertainment center in Wisconsin; three hotels and a resort in Wisconsin, one hotel and a resort in California, one hotel in Minnesota and one resort in Michigan; and 30 KFC restaurants in Wisconsin.