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Tools and Information Available Online for Hoteliers Reaching for Optimum Staff Performance and Guest Satisfaction 
 
DALLAS�December 14, 1999� Management teams in the hospitality, restaurant, food service and casino industries striving for optimum staff performance and guest satisfaction now have a new resource for tools and solutions.  Announcing the launch of its new web site at www.unifocus.com, UniFocus, one of the most comprehensive performance management firms in the hospitality industry, has created an organized and simple way to learn about tools and resources pertaining to operational management analysis, systems, information and training necessary to reach optimum staff performance, guest satisfaction and asset value.

�The new UniFocus web site addresses the multiple information needs of a company so that the different departments�operations management, human resources and sales and marketing�can find one comprehensive solution,� said Mark Heymann, managing partner of UniFocus. �In the first quarter of next year we plan to begin releasing industry comparative data on performance issues, case studies and industry white papers to further assist management teams seeking cutting-edge solutions.�

UniFocus offers unrivaled comparative guest data from more than 3,000 hotels monthly and employee data from more than 400,000 employees annually.  Gathering more information from more hotels in more countries than anyone else, UniFocus easily correlates and benchmarks each client�s performance against the competition.

Companies that have benefited by using UniFocus� staff performance and guest satisfaction services include: Hilton Hotels, Omni Hotels & Resorts, Colonial Williamsburg, Caesars Palace, Bass Hotels & Resorts, Wyndham International, Prime Hospitality, Meristar Hotels & Resorts, American Airlines, Expo Design Center, Mövenpick Restaurants, Colter�s Barbeque, Sonic Restaurants.  For more information on UniFocus, call 1-800-352-9740 or visit the web site at .
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UniFocus Fact Sheet
UniFocus, one of the most comprehensive performance management firms in the hospitality industry, offers full-service operational management analysis, systems, information and training to assist the hospitality industry in reaching optimum staff performance, guest satisfaction and asset value.

Based in Dallas, Texas and serving the hospitality industry in the U.S. and overseas, UniFocus offers unrivaled comparative guest data from more than 3,000 hotels monthly and employee data from more than 300,000 employees annually.  Gathering more information from more hotels in more countries than anyone else, UniFocus easily correlates and benchmarks each client�s performance against the competition.

With a combination of leading-edge technology, experienced hotel and restaurant industry consultants, and proprietary comparative data, UniFocus represents the next generation of balanced performance management systems and processes.

Unifocus Offers the following solution - oriented services:

GUESTScope ensures that clients know what their customers are thinking.  Using pro-active card-based systems, direct mail, E-mail, interactive voice response (IVR) and other collection methods, UniFocus helps their clients understand the strengths, weaknesses and areas of risk within their operation.  These systems ensure that UniFocus�s clients receive statistically reliable information that can be used by individual properties and corporate staff to make informed, fact-based decisions.

STAFFScope lets clients know what employees are really thinking.  UniFocus helps management lower turnover and boost service quality by improving communications with the staff.  These processes allow a company to keep a regular pulse on the attitudes and opinions of their most valuable and diverse resource � their employees.

SERVIScope help clients confirm that they are delivering service that is consistent with the delivery standards that are the foundation of the customer satisfaction process.  After conducting a property review, UniFocus compares the findings with guest responses and other performance indicators to develop a blueprint for improvement.

CUSTOMERScope site analysis and marketing system defines profitable target markets that helps clients identify their customer, their customers� expectations, service deficiencies and solutions to reach optimum guest satisfaction and operating performance.  By linking customer satisfaction to �lifestyle characteristics,� clients are able to focus on how to retain their most valuable customers, as well as grow their markets with customers who have a high probability of being retained.  Additionally, this process creates a proprietary statistical site model used to accurately forecast the sales potential of new store locations and locate top target customers in relation to proposed locations, ensuring high performance.

UniFocus� Watson, R.M. software allows client organizations to significantly improve control of labor costs, increase operational efficiencies, foster dynamic employee scheduling and measurably impact profitability. Watson, R.M. achieves these results through easy-to-use computer software that forecasts, plans and schedules labor.  Additionally, Watson, R.M. assists in budgeting, setting service quality standards and most importantly it optimizes the use of labor in a tight labor market.

UniFocus� Consulting Services offer unparalleled industry experience to help clients develop and maintain effective management practices.  UniFocus has a proven track record of reducing the impact of labor shortages on operations while ensuring service delivery that meets customer expectations.

UniFocus offers expertly designed Management and Supervisory Development Training, which addresses the issue of attracting, developing and retaining a satisfied, effective workforce.  This is done by providing tools such as selective interviewing skills, custom-designed standards of performance manuals, on-the-job operational skills training, behavioral and attitudinal standards development and problem solving/decision-making exercises.  The key focus of these developmental processes is real world application that ensures performance improvements.

 
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Contact:

John Coolidge
UniFocus
3150 Premier Drive, Suite 120
Irving, Texas 75063
Phone:  972-751-7800 ext. 206
E-mail: [email protected] 
www.unifocus.com
 
Also See Invest In Your Staff for Big Dividends / Education Institute of AH&MA / July 1998 
Retaining Employees in Turbulent Times/ Dr. Marc Clark / Sept 1998 
Employees Are Key To Success / Tom Shanahan / Dec 1998 
1999 Domestic Hotel Guest Satisfaction Study Ranks Top Hotel Chains in Five Segments / April 1999 
Quality Assurance at Promus Call Centers Monitored by Witness Systems Technology / July 1999 
To Keep Ahead of Competition Benchmark Develops Selling Edge Training / June 1999 
Can Mystery Shopping Help You?/ Harry Nobles / April 1999 
12,000 Applicants for Positions at Bellagio and Other Mirage Resorts Properties Are Hair Tested for Drug Use by Psychemedics Corp / Nov 1998 

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