2.  Write bylined articles for hotel industry journals and online media (isn�t that what you�re reading right now?). These articles place you in databases and search engines so that reporters writing articles on industry topics will find you front and center. Plus, writing clips are a valuable addition to your credentials.

3.  Take a stand on industry issues. Donald Trump didn't become known by voicing bland comments.

4.  Use your photograph wherever possible. People may not read all the articles, but they do look at pictures, and someone whose photo is consistently featured is viewed as a "Player."

5.  Enter award competitions, not only for your work, but also, for contributions made to your profession and community.

6.  Get to know the opinion-making media in the hotel and travel industry and in your local community. They may not have time for lunch, but will often be receptive to an informational meeting in their office.

7.  Be sure, wherever possible, that news releases bear your quote and that this quote has substantive information. The idea is for the quote to be used, and in order for that to happen, it needs to add value to the story. Work with your Public Relations staff or agency by giving them input. They can�t quote what they don�t know.

8.  Send your company newsletter to industry media and be sure it has your photo and a letter from you to readers (refer to tip #4).

9.  Speak at industry conferences. By sharing your knowledge, you create recognition as an expert and as someone who proactively promotes their industry.

10.  Make sure your biography is updated regularly. It's your "calling card" to recognition.