| December 2, 2004 - Best Western, the largest group of independently
owned hotels in Great Britain, has recently joined forces with eRevMax
to offer its member hotels the chance to manage online agencies with the
online distribution management tool �Rate Tiger�.
 Best
Western constantly works hard with its member hoteliers to ensure they
have the knowledge and management tools required to effectively manage
their yield. As part of this process, Best Western has taken the opportunity
to recommend Rate Tiger to a membership base of over 300 hotels. Gavin
Percy, director of sales, commented: "The Rate Tiger tool offers Best Western
members in Great Britain the best value solution to assist them with yield
management at hotel level."
RTAllocator allows hotels to quickly update their rates and availability
with online distributors through one easy to use interface. With RTShopper
hotels can effectively monitor competitors prices on different 3rd party
websites as well as on GDS, CRS driven websites.
Patrick Landman, the Vice-President of business development said: �We
are very pleased that Best Western UK has chosen RateTiger to manage their
online distribution. We are sure our tools will support their portfolio
of hotels in regaining control over their inventory and prices in the e-commerce
market�.
About eRevMax:
 eRevMax
was founded in 2001, and currently operates in 40 countries and 186 cities
worldwide. With its philosophy �Save Time Make Money�, it creates state
of the art technology to replace labor intensive and time consuming processes
in the hotel and travel industry. RateTiger, one of the most popular online
distribution management tools supports over 23 chains and 1000 hotels.
For more information on eRevMax or Rate Tiger, please visit www.erevmax.com
or www.ratetiger.com
About Best Western UK:
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Best Western UK is part of the world�s largest global brand of over 4,000
hotels in 80 countries.
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Best Western provides national and international marketing, sales and reservations
for its member hotels, along with purchasing, training and IT support.
Details of all hotels are available on www.bestwestern.co.uk
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Best Western has over 300 hotels across the UK, offering unrivalled choice
for conference and meetings, corporate accommodation and leisure facilities.
Best Western has more hotel restaurants with AA rosettes and more swimming
pools than any other hotel group in the UK.
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