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Technology Trends in Audio Interview; . Dehan Discusses How to Halt Rate Erosion via Standardizing Rates Across all Channels, Importance of Integrating Yield Management with GDS, PMS |
The interview may be heard at http://www.hotel-online.com/Oneonone/interviews/maestro/company.htm During the interview Dehan was quizzed on a variety of technology and operations questions ranging from how to combat rate erosion by integrating yield management technology with electronic channel sales, and how to improve operating efficiency through enterprise automation. Foremost in the discussion was the responsibility of vendors to provide hotel operators with tools that allow them to maximize revenue through the use of integrated solutions that simplify rate control and improve guest service across all a property�s business areas. NORTHWIND�s Warren Dehan noted that Maestro GDS+ is hospitality�s first fully PMS-integrated eReservation application that applies real-time Yield Management rate controls across multiple channels for maximized revenue from Internet and other booking sources. �There are two principles a hotel, or property chain, must apply to stabilize and raise rates,� Dehan explained. �The first rate standardization; a hotel must standardize rates across all channels, including third-party Internet booking sites, travel agents and an operator�s own reservation agents; this trains shoppers to go to the property or chain�s site to buy rooms. The second principle is to raise rates by integrating yield management seamlessly beyond property management, so it automatically optimizes all rates across all channels. NORTHWIND pioneered multi-channel yield management this year, and clients are benefiting.� Multi-Property Enterprise Automation Drive Cross Selling, Guest Service Also discussed by NORTHWIND�s Dehan is the need for properties and hotel groups to utilize an �enterprise strategy� that links all business processes on a single database giving operators greater control over guest service, reservation management, financial operations and staff productivity. Features such as consolidated enterprise client records, reporting that shows the value of a corporate client not only to an individual hotel but the enterprise driving rate negotiation. Dehan�s interviews are an illuminating look into how the next generation of hospitality technology is being applied to real-world operations. NORTHWIND will be exhibiting at HITEC 2004 in
Dallas, TX at the Dallas Convention Center on June 21-24. Come by
booth #822 to see and learn more about Maestro's new capabilities &
features, and receive a one-on-one presentation and in-depth briefing of
this advanced software.
About NORTHWIND NORTHWIND (www.maestropms.com), known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, guests, and corporate management companies with flexible software solutions. Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for hotel owners and operators who need to manage their enterprise in a real time environment for maximum operational control and profitability. Designed to handle any size hotel, resort, meeting/conference center, multi-property and for the enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products: PMS, Sales & Catering, Club/Spa Management, Corporate Reservations Office, Multi-Property Management, Condo/Owner Management, Yield Management, GDS Connectivity and ResEze (Internet Reservations). This comprehensive multi-platform (Windows 9X/NT/2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations. NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support. |
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Contact
NORTHWIND 60 Renfrew Drive, Suite #235 Markham, ON L3R 0E1 Phone: (905) 940-1923 ext - 246 1-888-NORTH88 (667-8488) Fax: (905) 940-1925 Email: [email protected] http://www.maestropms.com |