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New CRM Software Release |
NEWPORT BEACH, CALIFORNIA
� December 9, 2003 � HMC (Hospitality Marketing Concepts), the leading
solution provider of loyalty membership programs has given its clients
a sneak preview of the latest version of ClubCentral, its proprietary CRM
software application.
ClubCentral was specifically designed for the hospitality industry, to give hoteliers the marketing edge that can put them ahead of their competition. It is a user-friendly application that allows the hotel to collect and manage client information, identify key clients, recognize business trends, selectively communicate with specific target profiles, and automate communication to clients. Moreover, ClubCentral offers the capability to measure the effectiveness of each marketing campaign with ease. Since its initial release, ClubCentral has evolved tremendously to serve the changing needs of HMC�s clients. The latest version, ClubCentral Release 3.0, debuts a number of additional features, including:
Jirayr Kececian � Director of Sales and Marketing, Africa & Middle East, Starwood Hotels & Resorts, who recently sampled ClubCentral Release 3.0, said, �There is no doubt that ClubCentral developed by HMC, will be a product for hoteliers which will significantly enhance the way we will communicate to our customers. HMC has delivered a well-researched CRM module with all the technical functionalities that is so user-friendly and marketing oriented that anyone can utilize it effectively.� HMC will launch the new ClubCentral at its client locations throughout the Middle East during the remainder of 2003, and the rest of the world in the first quarter of 2004. ClubCentral will be released as a standalone product in March 2004. For further information please Heather Fugger at 949-833-8000 ext 222, or via email at [email protected] ABOUT HMC - Headquartered in Southern California, HMC is the world's leading solution provider of loyalty membership programs for the hospitality and premium leisure related industries. HMC�s programs support more than half-a million customers for a network of over 750 premier hotel and resort clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with office locations in over 60 countries including Italy, France, UK, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States. More information about HMC can be found on the company's web site at http://hmc.clubhotel.com or you may contact Heather Fugger at 949-833-8000 ext 222, or via email at [email protected] |
Contact:
Heather Fugger Hospitality Marketing Concepts 4701 Von Karman Avenue, Suite 300 Newport Beach, California USA 92660 Toll Free: (866) 212-4HMC (949) 833-8000 [email protected] http://hmc.clubhotel.com |