Hotel Online  Special Report

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GSI Completes Comprehensive Signage Contract
For the Westin Charlotte Hotel
Charlotte, NC; September 3, 2003 - GSI today announced the completion of the comprehensive signage contract for the recently completed Westin Charlotte Hotel. The completion of this major contract, which includes design, fabrication and installation of both exterior and interior signage, marks another step toward realizing the Company's 2003 marketing objective of branding GSI as the premier custom architectural signage solution for the hospitality industry.

The design services contract, negotiated with John Portman Associates of Atlanta, Ga., and begun in August 2001, included the design of a comprehensive exterior and interior signage program for the 700-room property. As a stride toward positioning GSI as providing complete custom signage solutions, the company also negotiated a contract with the property's developer Portman Holdings of Atlanta, GA to fabricate and install both the interior and exterior signage for the hotel and parking deck. According to Rob Kisstoth, GSI's president, "The culmination of this design/build contract complements the corporate strategy at GSI to develop and negotiate complete turn-key signage projects for large hotel and resort projects world wide." 

GSI has over 10 years of experience in major hotel signage development and implementation projects and recently announced similar contracts for the W Hotel in Downtown San Diego, Ca., The Westin in Pasadena, Ca. and the Hard Rock Hotel on Chicago's Michigan Avenue. 

The Westin Charlotte project totals $143,650,000 and features a 1,650-space parking garage, 15 meeting rooms with 46,000 square feet of prefunction space. The Westin Charlotte is considered one of the largest hotels properties to obtain financing in the past 10 years. Located directly across from the Charlotte Convention Center, the 700-room Westin is heralded as Charlotte's premier convention stop. Among the hotel's amenities include an outdoor cafe, a health spa and an indoor pool. The hotel's design allows for the addition of an office building to the property in the future. 

Graphic Systems International, Inc. based in Greensboro, NC specializes in niche markets such as the Hospitality and Resort Industries, Healthcare, Learning Institutions and Universities, Class A Commercial Office & Retail Development throughout the US and Worldwide. All of GSI's Client's require the highest quality in custom signage product and design program services and solutions.

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Contact:

Terri Brown
GSI
7 Lockheed Ct.
Greensboro, NC
Ph. 336-662-8686
Fax 336-662-8690
e-mail: [email protected]
http://www.gsimarketing.com


 
Also See GSI Provides Signage Program for The W San Diego Hotel / December 2002
Graphic Systems International Completes Interior and Exterior Sign Design to Complement Starwood�s New Renovation Program / Nov 2000
Graphic Systems International Battles Winter Weather To Complete Signage Conversion For Four Points Sheraton Minneapolis / July 2000


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