Alexandria, Va. (July 23, 2003) �  PS Hospitality�, a pioneering electronic distribution marketing firm, today announced that it is providing electronic distribution and Internet marketing services to The Riviera Hotel & Casino, a 2,075-room entertainment destination on the Las Vegas strip.  PS Hospitality�s Driving Revenue ProgramSM, a series of integrated hotel marketing programs including GDS Reservations, Internet Distribution, and Search Engine Optimization, have resulted in a dramatic increase in e-distribution bookings and reduced channel management costs.

PS Hospitality� developed a customized program for the Riviera designed to increase its hotel bookings by strengthening the resort�s online presence in the Global Distribution Systems (GDSs), Internet Distribution Sites (IDSs) and travel portals, and search engine placements with Google, Yahoo, AlltheWeb, MSN and AltaVista. By using these strategic channels more effectively together with creative electronic marketing strategies, The Riviera is positioned to increase overall occupancy, maintain average daily rate (ADR), and reduce channel management costs. 

"Vegas is a very competitive market where deep discounting and low cost that reduce ADR and lower profits are primary traffic generators,� said Ms. Billie Forsstrom, Director of Reservations, The Riviera Hotel & Casino. "Since implementing PS Hospitality�s e-distribution channel strategies, we�ve experienced an immediate return on investment with a 37% increase GDS and Internet bookings, while at the same time maintaining profitable, consistent rate levels.�

"The Riviera is a totally unique entertainment venue offering the passion and excitement of nostalgic Las Vegas,� said Phillip Saims, President of PS Hospitality�.  �Our approach was to translating its value into the language of the GDS and Internet to drive the lowest cost booking through e-distribution, capturing new business through travel agents, Internet travel portals and online searches. This multi-channel strategy creates efficiencies and continuity, reduces maintenance time, and ultimately can reduce channel management costs up to 5%.�

PS Hospitality� provides integrated sales and marketing plans designed to boost revenue through all booking channels.  They work with hotels to create effective, short-term sales recovery plans to regain market share or develop long-term sales and marketing plans with proven tactics for all revenue areas including corporate, leisure, and transient business.

About The Riviera Hotel & Casino
The Riviera Hotel and Casino enjoys a legendary past as one of the first top notch Las Vegas hotels in the state of Nevada, known for its big name entertainment and friendly hospitality, as well as its world wide name recognition. Over 2,000 refurbished oversized rooms offer maximum comfort and breathtaking views of the glittering Las Vegas Strip with its western scenic panoramas. Each accommodation has been attractively decorated, including all the important amenities Las Vegas has to offer for both leisure and business travelers. For more information about The Riviera, the Entertainment Center of Las Vegas, call  1-800-634-6753 or visit www.theriviera.com.

About PS Hospitality�
Alexandria, VA-based PS Hospitality� drives hotel revenue through a range of integrated sales, marketing, and training services for hotel operations of all sizes. Our services are custom designed for each hotel to increase revenue and market penetration while reducing operational costs.  PS Hospitality� offers Sales & Marketing, Revenue Generation and Optimization, GDS Reservations and Internet Marketing, Guest Loyalty, and Training services.  We provide hotels with winning strategies and practical hands-on tools for sales, marketing, and customer service that empower operators to achieve top performance. The result is a motivated team, increased productivity and occupancy, and overall revenue maximization and profitability. . For more information on PS Hospitality�, email [email protected], visit www.pshospitality.com, or call 703-229-4048.

PS Hospitality is a registered trademark and Driving Revenue Programs is a service mark of PS Hospitality, Inc.  All other marks are property of their respective owners.