| Irvine, CA - HMC - July
25, 2003 - (Hospitality Marketing Concepts), the leading solution provider
of loyalty membership programs for the hospitality and premium leisure
related industries, has released its tracking data for hotel loyalty program
spending in the Asia Pacific region. Using its proprietary CRM application,
ClubCentral, HMC tracked 6 months of F&B spending by loyalty program
members at 4- and 5-star hotels located in Hong Kong, Taiwan, China and
Malaysia and compared the results to spending during the same period a
year earlier. The results of the comparison showed a dramatic jump
in F&B spending despite the occurrence of SARS, which was first reported
in China during November 2002.
The analysis measured total F&B revenue generated by members from November 2002 through April 2003 and compared it to revenue produced during the same period a year earlier. The number of hotels and loyalty program members were held constant. The comparison yielded the following increases in revenue:
�We really felt for our hotel clients during the SARS epidemic,� said Lucas Peng, HMC�s Vice-President and Area Director for the Asia Pacific region. �We put a lot of energy in helping them reach out to their members and we even created a program called HMC Assist which extended our services to non-client hotels at no cost. I think the results show how valuable loyalty programs and CRM can be particularly during extreme downturns in travel and entertainment spending.� ABOUT HMC
|
Headquartered
in Southern California, HMC is the world's the leading solution provider
of loyalty membership programs for the hospitality and premium leisure
related industries. HMC�s programs support more than half-a-million
customers for a network of over 750 premier hotel and resort clients around
the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental,
Marriott, Husa and Orbis. HMC is a global company with office locations
in over 60 countries including Italy, France, UK, Germany, Spain, Poland,
Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada
and The United States. More information about HMC can be found on
the company's web site at hmc.clubhotel.com or you may contact Ann Peyton-Merin,
Vice President of Marketing at 949-454-1800 or via email at