Barcelo selected Lexington Services because of its unique channel management capability that enables it to manage all properties using a single, centralized reservations management tool. Through Lexington's partnership with Optims -- the European leader in hotel distribution -- all of Barcelo's properties will be added to the Otedis (Optims Technology for Distribution) distribution network, allowing for consolidated management from Barcelo's central office in Palma de Mallorca.

"Lexington's technology is a key component of our plans to implement a revenue management strategy across our properties to complement our continuing domestic and international growth," said Antonio Carmona, Director of BarceloRes, the Central Reservation System of Barcelo Hotels and Resorts. "Its robust functionality makes it easy to manage multiple channels, and they offer a complete electronic distribution package that includes seamless GDS connectivity, online booking technology and reports that are excellent tools for marketing and revenue management."

Carmona went on to say that the support received by Lexington, from its European office, as well as from its Miami, San Diego and Dallas offices, has been instrumental in enabling the establishment of a true brand. "Lexington is helping us transition from a large group of independent hotels under many different chain codes into a recognizable brand. Fortunately, we were able to obtain a single code that is the same in all of the GDS's. This allows us to market our Barcelo Hotels and Resorts more effectively right now and for the long-term."

Shawn Heaton, President of Lexington Services, commented, "Barcelo is a prime example of a growing global hotel company seeking a cost effective solution for significantly improving management of hotel data. By utilizing Lexington's technology, Barcelo will be able to maximize the use of automated tools for improved management of its CRS data, comprised of inventory and room rate information from their hotels worldwide."

About Lexington Services
Lexington Services is the largest provider of reservations and centrally hosted technology services to hotels in North America.  Lexington capitalizes on the power of the travel agent global distribution systems (GDS), Internet travel portals, marketing alliances and its own call center strengths to manage and process hotel reservations electronically. Servicing more than 3,500 hotels, encompassing 28 brands in 81 countries worldwide, Lexington has corporate offices in Dallas/Las Colinas, Miami, Indianapolis, and London, and has development representative offices in Germany, the United Kingdom, Mexico, Australia, France, Spain, Italy, North Africa, and the Middle East. More information about Lexington Services is available at www.lexres.com.

About Barcelo
Barcelo Hotels and Resorts is the Spain's third largest hotel company with 148 properties and more than 33,000 rooms. Founded in Mallorca, Spain in 1931 as a transport company, Barcelo has grown into a diversified group of companies with hotels located in Europe, the Caribbean, the United States, Central and South America, and Africa, and holds 21.3% capital of the First Choice Group, an European leader for travel and tourism. Barcelo Hotels & Resorts through its hotel management companies Barcelo Gestion Hotelera and Barcelo Crestline USA manages a portfolio of properties, medium scale, in the segments of business/city hotels and leisure ones.