Hotel Online  Special Report


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Hospitality Marketing Concepts Adds ClubGolf
to Loyalty Membership Programs
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July 29th, 2003 - HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs for the hospitality and premium leisure related industries, has introduced its new product, ClubGolf.

ClubGolf is an exclusive membership providing benefits at a network of over 400 world-class golf courses and private clubs in 20 different countries including the US, Canada, the UK, Australia and China.  Members will receive free rounds, discounts on green fees, access to prestigious private clubs such as St. Andrews and Carnoustie and numerous other benefits and privileges.

ClubGolf members will also be part of HMC's distinguished CLUBHOTEL program (www.clubhotel.com), which provides members with preferred room rates and complimentary dining at over 400 4- and 5-star hotels around the world.

HMC launched US sales for ClubGolf in late July 2003 and plans to launch the product in the UK, China and other parts of the world over the next 12 months.

“ClubGolf is the first of many new lifestyle memberships that HMC will be introducing over the next 12 months.  Our new product line will provide our current and future members access to a larger variety of travel, leisure and travel-related luxury experiences at value prices,” said Mokhtar Ramadan, CEO of HMC.  “We are very pleased begin this rollout with ClubGolf and feel it is the perfect complement to our current luxury travel product, CLUBHOTEL.”

ABOUT HMC

Headquartered in Southern California, HMC is the world's the leading solution provider of loyalty membership programs for the hospitality and premium leisure related industries.  HMC’s programs support more than half-a million customers for a network of over 750 premier hotel and resort clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with office locations in over 60 countries including Italy, France, UK, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States.  More information about HMC can be found on the company's web site at hmc.clubhotel.com or you may contact Ann Peyton-Merin, Vice President of Marketing at 949-454-1800 or via email at [email protected].



Contact:
Ann Peyton-Merin
Hospitality Marketing Concepts, LLC
15751 Rockfield Blvd., Suite 200
Irvine, California USA 92618
toll-free (866) 212-4HMC
(949) 454-1800
[email protected]
http://www.clubhotel.com
Also See: Food and Beverage Spending in Asia Increase Despite SARS / July 2003

Loyalty Program Members in the Middle East Increase F&B Spending Despite Geo-political Situation / March 2003

HMC Selected To Develop Membership Program For Boscolo Hotels / February 2003

Sina Hotel Group Joins HMC's CLUBHOTEL Network / February 2003

Robert Fadel Appointed Vice President and Area Director, Middle East and West Asia, for Hospitality Marketing Concepts / Jan 2003

Hospitality Marketing Concepts Appoints Lucas Peng, Vice President and General Manager, Asia Pacific / Aug 2002

Hospitality Marketing Concepts (HMC) Opens New Central Reservations Office for China / June 2002


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