| May 2003 - �Real time labor control and the ability to respond immediately
as opposed to when the financial statements come out and then react.
This control is one of our keys to success,� says Mark Burden, President
of Rim Hospitality.
This technology has been put through the test and been proven. �Immediately after September 11th our 4th quarter occupancy dropped like everyone else but our EBITDA percentages increased. Our access to real time information made it possible to assess and respond quickly and that made the difference,� states Jay Barter, Chief Operating Officer. Continuing in 2002, Rim properties increased RevPAR 7% while California was down 7% and the U.S. was down 2.5%. Rim Hospitality is anticipating 2003 results will be more of the same. The technology used is HomeOffice2; a proprietary system developed jointly by the managers in the field, Rim corporate staff and MicroEase, a computer software company specializing in hospitality database development and management. �What makes HomeOffice2 different and gives us a true advantage to our competition is the fact that the people using it developed it,� says Mark LeBlanc Vice President, Business Development. There is nothing worse than trying to implement new programs or technology developed by people who have never worked on the front lines.
Rim Hospitality manages hotel, resort and boutique properties affiliated
with six national brands including Preferred Hotels and Resorts Worldwide,
Courtyard and Residence Inn by Marriott, Holiday Inn, Country Inns &
Suites By Carlson, Best Western, as well as our own Heathman Collection
of upscale boutique luxury hotels. Visit our websites at www.rimhospitality.com
and www.heathmancollection.com.
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