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PARSIPPANY, N.J., May 20, 2003 - "Are we there yet?" Generations of parents have heard the question, and now a new national survey reveals that the one thing kids like best about summer road trips is simply arriving at their destination. According to the survey, which asked 500 parents about their children's travel habits during summer road trips, nearly a third of all kids think arriving at their destination is the best part of the trip. A quarter just appreciates getting away from home. The survey, commissioned by Cendant Corporation's Hotel Group and Denny's restaurants to launch their Drive-Inn America travel promotion, also showed that kids really like eating hamburgers, hiking at national parks and staying at hotels. Every parent knows that food is key to a successful summer vacation on the road. According to the survey, the menu items kids like best are hamburgers and soft drinks, favored by two-thirds, and fries and juice, the pick of one third. Yellowstone and the Grand Canyon got the highest marks among national parks. Favorite activities while visiting national parks are hiking, camping and swimming. To avoid boredom on the road, nearly half of the parents surveyed said their kids play video games or listen to music. More than a quarter of kids watch DVD movies or read books to wile away the hours in the car. Nearly 15 percent of parents surveyed said their children like staying at hotels and spending time with family Cendant Hotel Group & Denny's(R) Kids
What do kids say is their favorite part about road trips?
What do kids like to eat during summer road trips?
What do kids like to drink during summer road trips?
What do kids do to avoid being bored while in the car?
What national parks do kids like to visit?
What activities do kids like to do at national parks?
Methodology: Between May 5 and May 13, 2003, Market Research Institute of Merrian, Kansas, conducted 502 telephone surveys nationwide using random digit dialing. Qualified respondents were adult heads of households with children living at home 10 years of age or younger. The 500 completed interviews were representative of the population of the United States and for analysis purposes provide a confidence level of 95% +/- 4.8%. Scheduled to launch May 22, Drive-Inn America encourages families to hit the road by offering free kids meals at Denny's restaurants, daily chances to win portable DVD players and packages featuring national park admission. Guests of participating Ramada(R), Howard Johnson(R), Travelodge(R), Super 8(R), Wingate Inn(R), AmeriHost Inn(R), Knights Inn(R) and Villager hotels in the United States and Canada will receive a certificate entitling kids ages 10 and under to a free entree from the kids menu with purchase of regularly priced adult entree at participating Denny's restaurants. Certificates expire on Oct. 4, 2003 Cendant Corporation's Hotel Group, based in Parsippany, N.J., is the world's largest lodging franchisor with 6,478 open hotels representing 529,185 rooms on five continents. Cendant's franchised hotels sell one out of every four economy and midpriced room-nights in the United States, and Cendant franchises 11.8 percent of the entire U.S. hotel room supply, according to Smith Travel Research. All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries. |
Contact:
Cendant Corporation, Hotel Group http://www.cendant.com |
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Also See: | Sheraton Hotel Survey Studies How Business Travelers Plan Trips Around Kids / Mar 2000 |
Novotel Survey Highlights Difference Between Men and Women Hotel Guests / Jan 2000 |