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Opening in Hong Kong |
2nd June, 2003, Hong Kong
--- Le Méridien Cyberport, has just completed their strategic Brand
Positioning. Dean Schreiber, the hotel�s General Manager said: �From the
beginning we had a unique hotel with its location and state-of-the-art
technology features. We wanted to be sure that we focused our staff to
deliver the same contemporary benefits that are inherent in the physical
facility of the hotel property.�
�We will have an excitingly different Hotel here at the Le Méridien Cyberport. Our aim is to focus on the customer with a much more contemporary experience than is found in Hong Kong�s traditional hotel community. The atmosphere will be relaxed, free-flowing seamlessness with check-in and check-out anywhere in the Hotel. The product will be innovative in keeping with Cyberport from a mobile Business center to cutting edge in-room entertainment feature including 42� Plasma TVs, and Wireless Connectivity in every room and a techno gym�, said Schreiber. �The Le Méridien Cyberport will be a special addition to Hong Kong hotel scene. The staff and facilities are cool and �with it� in the sense that it is today�s product technologically with cutting edge entertainment facilities, hip food and beverage in a wonderful new, relaxed and refreshing Southside setting in Hong Kong,� remarked Althea Tan of Ricebay, �and with a clearly defined Positioning, Le Méridien Cyberport will be able to focus their product and service for consistent delivery, in line with Le Méridien core values, offering the customer a truly uniquely stylish Le Méridien experience. Fresh air!� Le Méridien is a global hotel group with a portfolio of over 135 luxury and upscale hotels (36,000 rooms) in 56 countries worldwide. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 44 properties around the world. Headquartered in London, Le Méridien Hotels & Resorts Group was formed by the Principal Finance Group of Nomura International plc. The Principal Finance Group has since become independent and is now known as Terra Firma. The Terra Firma Group manages Le Méridien for Nomura International plc. |
Contact:
Florence
Kong
Le Méridien Cyberport Marketing Communications Manager Tel (852) 2980 8893 E-mail [email protected] www.lemeridien.com |
Also See | Cheryl Yue Appointed Director of Sales & Marketing, Le Meridien Cyberport - Hong Kong / May 2003 |
Le Meridien Will Manage the 176 room Le Meridien @ Cyberport in Hong Kong / March 2002 | |
Hotel Positioning: Customers Really Do Matter! / Terence Ronson / March 2003 |