March 3, 2003 - As of Thursday, February
27, 2003, Bank of America has chosen Rim Hospitality, formerly The Rim
Corporation to manage the 271-room full service Radisson Hotel in Union
City, California. "We are happy to have the opportunity to manage this
asset for Bank of America and to use our management technology to improve
efficiencies of day-to-day operations as well as the long term goal of
improving the net operating income", said Mark Burden, President of Rim
Hospitality.
�One of our strengths is our mobile management and our ability to |
Radisson Hotel
32083 Alvarado-Niles Road
Union City, California |
quickly take over operating hotels that go into receivership, or experience
a sudden change of ownership. Within forty-eight hours of taking
management control, we are able to go in and do a complete physical inventory
of the property identifying its strengths and weaknesses. Within
one week we are able to prepare a comprehensive marketing plan to reposition
the hotel to generate revenues. In addition, Rim Hospitality will
implement HomeOffice2, a proprietary management system that allows Rim
Hospitality to monitor costs on a real time basis�, stated Mark LeBlanc,
Vice President, Business Development of Rim Hospitality.
Rim Hospitality manages 18 hotel, resort and boutique properties affiliated
with six national brands including Preferred Hotels and Resorts Worldwide,
Courtyard and Residence Inn by Marriott, Holiday Inn, Country Inns &
Suites By Carlson, Best Western, as well as our own Heathman Collection
of upscale boutique luxury hotels. |