Hotel Online  Special Report


-
Interactive Sites to Transform The Breakers Website

Scottsdale, AZ (October 21, 2002) � The Breakers in Palm Beach, Florida, a Five-Star, Five-Diamond resort and one of the few luxury properties to remain independent of chain and marketing affiliations, has retained Interactive Sites (www.InteractiveSites.com), the hotel industry�s leading web site development company, to re-launch its website, www.thebreakers.com.

The website will be completely redesigned and will also incorporate highly interactive elements which will allow the resort to custom tailor its online experience to the needs and interests of visitors, especially returning and frequent guests.  The new site is being designed to potentially engage visitors in a dialogue with personnel responsible for key areas of the resort.  All elements of the site, from the welcome, to the functionality of the reservations booking process, to the dynamics that greet returning online visitors, will reflect the personalized service and attention to detail for which the resort is known.  It will also showcase a broad scope of possibilities for sales, marketing and cross-promotion that only a fully interactive website can offer.

�We are excited about working with The Breakers, not only because the website will reflect such an outstanding luxury property, but because The Breakers, as an independent, is not constrained by mandates that might limit the design and effectiveness � of the site,� said Michael L. Waltman, President & CEO of Interactive Sites.  �Based on our long experience in the hotel industry, we understand that hotel websites must meet the business objectives of building revenues and loyalty.  We want The Breakers website to be the new benchmark for luxury resort e-commerce in terms of design, functionality, and return on investment.�

�We chose Interactive Sites both for their award-winning design capabilities and for their extensive hotel experience as it relates to guest recognition,� said John Bradway, Director of Strategic Marketing, The Breakers.  �In our search for a company to transform our web presence, we found Interactive Sites to be the best in the industry when it comes to the intricacies of hospitality e-commerce.�

The Hotel Sales & Marketing Association International (HSMAI) awarded Interactive Sites its �2002 Golden Clicks Best of Show,� the hotel industry�s premium interactive marketing award, and the company has won 26 HSMAI awards for website creation since 1999.  Interactive Sites also created PlanIt Online � the most widely used private-labeled groups & meetings online-RFP that captures qualified meeting and planner information.

The new www.thebreakers.com site is in development and is scheduled to debut in February 2003.

Interactive Sites, Inc. is a full service Internet agency exclusively for the hospitality industry.  Interactive Sites provides web-site design and development, online groups & meetings management applications, search engine optimization and permission based e-mail marketing services.

 

###

Contact:
Michael L. Waltman
President & CEO
Interactive Sites
14988 N. 78th Way, Second Floor
Scottsdale, AZ, 85260
Phone: 480-707-1600
www.interactivesites.com
Also See HubX and Interactive Sites Form Strategic Partnership / Aug 2002


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.