This project marks the second W brand contract GSI has entered with Gatehouse Capital of Dallas, TX, developer and ownership representative for the project. GSI was attractive to Gatehouse Capital because of the Company�s previous experience with the design intricacies of the W brand and our previous four projects in the San Diego area. Rob Kisstoth, Jr., president of GSI explains, �Our Company�s philosophy is to continually build upon the solid relationships developed with our clients. We have been very fortunate to have clients like Gatehouse Capital and the W brand of Starwood Hotels and Resorts Worldwide, Inc. We believe that through these relationships we develop the personal knowledge needed to manage high profile sign projects such as this one.�

This new nineteen-story hotel project is located in the heart of San Diego�s Columbia District. The property will offer 245 guestrooms built as part of a newly constructed tower. The new tower is part of a renovation of the former coffee warehouse now home to a two story meeting space, restaurant and rooftop bar. Other members of this project team include the architectural firm of Jensen Fey Associates, Seattle, WA; the Interior design consultants of Shopworks, San Francisco, CA; and Webcor Builders, San Mateo, CA.

GSI, based in Greensboro, NC, specializes in custom designed and fabricated architectural signage systems for the hospitality and resort industry nationwide.