Hotel Online  .Special Report

Elsafe Awarded Contract to Secure 2,010 Guestrooms
at Billion Dollar Borgata Resort in Atlantic City
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DALLAS, TX  (July5, 2002)  Elsafe, the world�s leading supplier of in-room electronic safes to the hospitality industry, has just been awarded an exclusive contract to secure all 2,010 guestrooms at The Borgata, Atlantic City�s newest and largest casino resort. The $1 billion property is currently under construction on a massive 30-acre site at Renaissance Point, a revitalized area of development adjacent to the Boardwalk. When it opens in summer of 2003, The Borgata will debut as the first new resort in Atlantic City in over 13 years and the largest hotel in the market to date. Plans for the 40-story development include 2,010 guest rooms, approximately 120,000 square feet of gaming space, several specialty restaurants and distinct boutiques, a European-style spa and an array of entertainment venues.

According to Peter Finamore, Vice President of Hospitality for the Borgata, the management team selected Elsafe electronic safes after an exhaustive search of all the in-room safe suppliers. Elsafe�s 23 years of experience in the hospitality security industry, including gaming, was a primary factor in the selection process.

�The current trend in the industry is to form strategic alliances and partnerships with key suppliers,� said Finamore. �Elsafe�s longstanding reputation in the industry, as well as their advanced product portfolio, put them in an ideal position to be chosen as a security partner for this high profile project. With by far the most high-volume installations and the proven ability to deliver parts and provide reliable tech support in the field, Elsafe was a natural choice. During the selection process, I was surprised to find that many safe suppliers are actually third party distributors that procure safes manufactured by factories in China or Mexico.  If a manufacturer goes under, that leaves the hotel without much recourse.  Elsafe is the only safe supplier that is in complete control of the process, from R&D, design, manufacturing and distribution, with local sales and support. That was a very attractive feature to Borgata management.�

Prior to joining the Borgata team, Mr. Finamore enjoyed a 14-year association with the prestigious Peninsula Group of hotels. He most recently served as the General Manager of The Peninsula Chicago, the latest hotel in the Peninsula Group portfolio, where he oversaw the successful June 2001 opening of the critically acclaimed hotel. Elsafes are also installed in Peninsula properties in Chicago and New York City. 

For more information, please contact John Foley, Vice President of the Elsafe Division of ASSA ABLOY Hospitality Inc, at 972-692-3111.

About Elsafe
Elsafe is a division of ASSA ABLOY Hospitality Inc. with headquarters in Dallas, Texas. Since originating the world�s first electronic safe in 1979, Elsafe has become the world�s largest supplier of safes to the hospitality industry. Currently, their products are installed in over 800,000 hotel rooms and cruise ship cabins around the globe. A subsidiary of ASSA ABLOY AB, a public Swedish company traded on the Stockholm Stock Exchange, ASSA ABLOY Hospitality is the world�s leading manufacturer and distributor of security related products for the hospitality market.  The company�s international network comprises 11 subsidiaries and 75 distributors. For more information, please visit www.elsafe.com.

About The Developer
The Borgata is a joint venture development by Boyd Gaming Corporation (NYSE: BYD) and MGM MIRAGE (NYSE: MGG). MGM MIRAGE� is an entertainment, hotel and gaming company headquartered in Las Vegas, Nevada, which owns and/or operates through subsidiaries 18 casino properties on three continents. For more information on MGM MIRAGE and its operating subsidiaries, visit our websites at www.mgmgrand.com and www.mirageresorts.com.

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Contact

Andrea Nix
PR Agent for ASSA ABLOY Hospitality, Inc.
 407-245-7588
[email protected]
Also See The World�s Leading Lock Group Combines Three North American Hotel Security Brands to Form ASSA ABLOY Hospitality Inc. / July 2002 


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