Hotel asset management is a highly specialized field in which HREC Asset Management provides hotel owners and investors with investment management and development-related services and oversight in order to facilitate achieving financial objectives.  Mark Tobin is an active member of the Hotel Asset Managers Association (HAMA), the leading organization in this field. HREC Asset Management�s current assignments include engagements with the City and County of Denver, for its 1,100-room convention headquarters hotel currently in pre-development, and with the owners of the Ritz-Carlton Hotel, Spa and Casino in San Juan, Puerto Rico.  GE Capital has also retained HREC Asset Management to assist in the �turnaround� and disposition of a distressed hotel property.

Mark Tobin  Mike Cahill

HREC Asset Management develops its client relationships around three of its core service competencies: development management services, asset advisory services and asset management services.  It focuses on situations that require quantifiable results, proven expertise as well as a highly pro-active approach.

In commenting on the venture�s opportunity, Mark Tobin, stated, �Despite the numerous market cycles of the past decade, a constant in lodging real estate ownership community continues to exist. That is, the need for many ownership entity�s to enhance organizational infrastructure or core competencies, with third party expertise, in order to maximize potential yields.� Tobin also stated that the company shall establish a client service objective of generating incremental return on investment that exceeds HREC Asset Management professional fees and expenses by a significant multiple. 

Michael Cahill, MAI, CHA, president of Hospitality Real Estate Counselors, Inc. states, �We are extremely excited about this new venture.  Mark Tobin has proven �hands-on� experience in creating and implementing solutions that improve the financial performance of lodging properties for owner and investors.  As a team, we will dedicate our resources to maximizing property values and rates of returns for our client�s assets.�

Unique attributes of the new venture include:

• Successful development management experiences with large-scale projects, resort renovation and redevelopment, and capital project implementation;
• High profile asset advisory experiences including bankruptcies, forced and consensual conveyances and litigation support;
• Substantive asset management experiences including single asset and institutional portfolio management, debt underwriting and asset dispositions;
• Market intelligence, research and other substantial support capabilities from Hospitality Real Estate Counselors, Inc., a leading international hotel/gaming consulting firm;
• Investment banking, transaction counseling and other support capabilities from HREC Investment Advisors, an HREC business co-founded by Geoff Davis. Geoff has over 20 years of hospitality experience and is regarded as one of the top dealmakers and investment advisors in the hotel industry having arranged over 130 transactions with a value in excess of $1.45 billion. 

Hospitality Real Estate Counselors, Inc. (�HREC�) is an internationally recognized hotel and casino consulting practice headquartered in Denver, Colorado.  HREC provides highly specialized consulting services exclusively to the lodging and gaming industries including real estate and business valuations, market, impact and feasibility studies, litigation support and investment analyses.