The Leading Hotels of the World, Ltd., created Leading Interactive Reservations last year to jump-start such e-commerce innovations as transactionally linking member hotel websites to The Leading Hotels of the World booking engine. Earlier this year, the company announced that it was "seeing phenomenal growth in online bookings at rates that are a minimum of $10 higher than through traditional booking sources (toll-free voice reservations or travel agency GDS bookings)."

"Leading Interactive Reservations is responsible for assisting member hotels in developing the booking side of their own websites," said Evelyne Sansaricq, Vice President of Leading Interactive Reservations. "We continue to expand the services and level of technology we offer to the hotels and chose HubX because of the technology they offer for enhancing the hotels' online presence and for processing bookings.  HubX is a complement to the other interactive services we are offering our members."

The first joint initiative between HubX and Leading Interactive Reservations will be to supply the Helmsley Hotels group with website development tools and direct PMS-booking engine connectivity. "The Helmsley Hotels are the first Leading Interactive Reservations customer to be implemented with HubX," said Ms. Sansaricq.

"We are delighted that The Leading Hotels of the World has selected HubX to help advance their e-commerce commitment through Leading Interactive Reservations, providing members with leading edge services and technical support," said HubX President, Mike Murray. "HubX is known for its innovative, modular technologies. Our clients are constantly complimenting us on our ability to deliver incredibly cost-effective, rapidly-deployed solutions and on our unique and proactive approach to implementation and support." HubX's customized products and services leverage real time property information and investment in existing systems to manage global connectivity, including last room availability from any PMS.            

About HubX:
HubX (www.hubx.net) is a service provider that allows hospitality companies to exchange information and transact business in new and innovative ways. The HubX two-way PMS interface enables products including X-VIBE, a proprietary booking engine; X-SITE, web management tools; X-CENTRIC, central reservation system capabilities; and custom reporting, e-marketing and customer information systems.

About Leading Hotels of the World, Ltd./Leading Interactive Reservations, LLC 
The Leading Hotels of the World, Ltd. is the premier organization of more than 395 of the world's finest luxury hotels. Headquartered in New York City, the company maintains a network of 18 regional offices in key cities around the world.  Leading Interactive Reservations, LLC is a joint venture, 51% owned by The Leading Hotels of The World, responsible for e-commerce initiatives for member hotels.