Extinction of Reliable, Reasonably Priced
Internet Service Providers Affects Ability of Hoteliers to Provide Consistent
Technology Service to Guests
CORTE MADERA, CA - March 19, 2002 � While many
hotels are scrambling to find Internet service providers that survived
the industry�s massive fallout, Larkspur Hospitality Company has elected
to install and support their own plug-and-play Internet service throughout
all of their 16 hotels in California, Oregon and Washington.
�It just made sense for us to do this ourselves,�
said Larkspur Hospitality Chairman and CEO Karl Hoagland. �We built the
hotels with Cat-5 wiring, found the right system and software, and have
the IT resources to support it. Now we can ensure that Internet services
will continue to be available to our guests.�
Larkspur has always planned to offer guests broadband
services, but couldn�t find an appropriate provider, according to Gordon
Wilkerson, Vice President of Information Technology at Larkspur Hospitality
Company.
�The challenge has been to find a reliable carrier
we were confident would give our guests consistent service at a reasonable
price,� said Wilkerson. �Over the past five years, we�ve seen dozens of
Internet service companies come and go, and now only a few of those companies
remain in the marketplace. We saw other hotels struggling with changing
services many times, which makes it confusing and frustrating to the guest.
We came to the conclusion that we need to provide and support our own service.�
Guest services and amenities are a top priority
for Larkspur Hospitality, which surveys guest satisfaction continuously
and holds frequent focus group sessions with guests.
�When we developed the Larkspur Landing hotel,
our objective was to provide travelers with more of what was really needed,�
said Hoagland. �We�ve provided our guests with complimentary high-speed
Internet access in our business centers from day one, but our guests also
told us they also wanted it available in their room. I talk with guests
who would like to be able to download and transfer large files from their
corporate e-mail servers, and this system gives them the ability to do
that.�
Larkspur Hospitality will provide guests with
seamless plug-and-play Internet access without changes to client software
or configuration from any remote location for web browsing, e-mail and
audio/video streaming.
After plugging in their computer, guests are
greeted with a customized opening page offering a choice of two levels
of service and can start working online immediately. The standard service,
which provides guests with a high-speed service appropriate for surfing
the web or checking e-mail, will be free at all Larkspur Landing Hotels
and available at a nominal fee at Larkspur Hospitality�s Candlewood Suites
and Hilton Garden Inns. Any charges are automatically billed to their room.
For those guests who wish to stream and download audio or video files,
or require a public/routable IP address, a premium service is also available.
Full T-1 speed is available from the hotels� meeting rooms allowing for
video conferencing and multiple connections for web-based training applications.
�We really want to make our hotels work for our
guests, so we listen to them,� said Hoagland. �Our guests tell us that
time is one of their scarcest resources and adding complimentary amenities
such as high-speed in-room Internet access and a grab and go breakfast
helps them not only to feel more at home, but also more productive.�
Larkspur Hospitality Company, an independent hotel
company based in Corte Madera, California, owns and operates 16 hotels,
comprising 2,000 rooms, within three brands (Larkspur Landing, Candlewood
Suites and Hilton Garden Inn) in suburban areas of Northern California
and the Pacific Northwest. Larkspur continues to add new sites with an
emphasis on establishing the Larkspur Hospitality Company name as the premium,
yet value-conscious hotel for business and leisure travelers.
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