Anderson said the average franchise company sends seven mailings per month to its licensees. 

�It is no wonder the owner does not take advantage of the programs, services and support the brands offer, most of which are at no additional charge,� he said. �High Country Hospitality has years of experience working with franchisors on difficult items, such as Product Improvement Plan negotiations, default notices and positioning the hotel within the brand to insure fair reservation contribution.�

Real Answers To Complex Questions

In addition to the complexities of franchise issues, Anderson said few owners understand the intricate networks associated with Global Distribution Systems (GDS), Internet Utilization, brand Central Reservation Offices (CRO) and how to balance these information resources with their own yield management and selling strategies. In fact, more than 40 percent of non-branded hotels in the United States do not have GDS or Internet connectivity, he said.   

�Hoteliers want to know where to spend their money, time, effort and energy,� Anderson said. �High Country Hospitality is a specialist in this arena with a deep understanding of the interconnection between all reservation channels, including Internet, GDS, brand CRO's and the asset�s property-management system. Large capital expenditures are not necessary to take advantage of data mining, direct mail, Customer Relationship Management (CRM) and guest loyalty programs.  It takes a guide who has been there and has managed many successful technology transitions to navigate the correct course of action.�

Frank Nardozza, Chairman of REH Capital Partners, LLC, a Ft. Lauderdale, Fla. and Stamford, Conn.-based real estate and hospitality investment and advisory services firm, said Anderson�s deep understanding of hospitality operations and technology clearly makes him a desired consultant for companies looking for outside assistance.

�Scott has the unique ability to de-mystify for the average hotelier the complex issues of reservations distribution, Internet utilization and in-house technology solutions, and does it in a way that is easy to understand and implement,� Nardozza said. �I�ve known Scott for more than a decade, and regard him as a true leader in both hotel operations and technology circles.�

Anderson most recently served as President and CEO of Denver-based SWAN Inc., a global provider of integrated e-business and management solutions to hotels. He resigned in February 2002, following the company�s decision to realign its operations to take best advantage of current market conditions.

Prior to joining SWAN, Anderson served as executive vice president, Internet, travel division for the Cendant Internet Group, or CIG, where he directed the company�s convergence strategy for merging its off-line and online businesses. He was also the driving force behind Cendant�s �Project Power Up,� which involved the installation of property management systems, Intranet connections and direct marketing tools in more than 6,000 Cendant hotels. Anderson also held the position of executive vice president sales and marketing of the Cendant Corporation. 

His diverse career accomplishments also include serving as president and general manager of the world-renowned Hotel del Coronado in California and president and CEO of the Ida Cason Callaway Foundation and Callaway Gardens Resort. 

Prior to joining Cendant, Anderson was the managing director of games services for the 1996 Atlanta Committee for the Olympic Games (ACOG). Under his direction, which drew international attention, ACOG sold more tickets than for the Barcelona and Los Angeles games combined, and he was also responsible for accommodations, food and beverage, marketing, merchandising, spectator services and venue entertainment.