Hotel Online Special Report


Hôtel Plaza Athénée Paris Installs IDeaS e-yieldTM 
Revenue Management Solution
MINNEAPOLIS, October 23, 2001 � IDeaS, Inc., a leading provider of revenue management solutions, announced today that Hôtel Plaza Athénée Paris has installed and is operating IDeaS e-yieldTM Revenue Management Solution.  This implementation follows a successful pilot program conducted during the first two quarters of 2001.  

�The financial and operational benefits of installing IDeaS Revenue Management Solution far exceeded our expectations, as well as IDeaS' guarantee.  The Hôtel Plaza Athénée estimates that IDeaS Revenue Management Solution will contribute more than $1 million annually in incremental revenue.  In fact, the e-yieldTM solution paid for itself in a matter of only weeks,� according to M. François Delahaye, General Manager of the Hôtel Plaza Athénée.  He added, �IDeaS Revenue Management is the solution we need to increase our profitability in today�s economic climate.�   

The Hôtel Plaza Athénée is a five-star deluxe property in the heart of Paris and is one of the Leading Hotels of the World.  It is located on the prestigious Avenue Montaigne, internationally renowned for fashion and elegance, overlooking the chestnut trees lining the Avenue Montaigne, the Montmartre rooftops and the Eiffel Tower.  Entirely refurbished in 1999, the Hôtel Plaza Athénée combines a respect for French traditions with modern comfort. World-renowned Chef Alain Ducasse opened his restaurant in the hotel in September 2000 and now oversees the entire dining operations of the Hôtel Plaza Athénée. The Hotel is part of a small portfolio of exclusive hotels owned and managed by the London-based Dorchester Group, including The Dorchester in London, The Beverly Hills Hotel in California and The Hotel Meurice in Paris.

�We are pleased to welcome the prestigious Hôtel Plaza Athénée Paris to our growing list of clients and are gratified to know that IDeaS has contributed to their financial growth through increased RevPAR,� said Fabian Specht, Director of Business Development and Distribution.   �We hope that this successful installation at the Hôtel Plaza Athénée in Paris will demonstrate to many French hoteliers the positive impact such a system can have on the hotel results without sacrificing the hospitality towards their guests, the individual touch each property provides and the guest loyalty, recognition and world-class services. Such a system will make the difference!� added Uli Pillau, Managing Director for IDeaS in Europe, Africa and Middle East. 

About the Hôtel Plaza Athénée 

The Hôtel Plaza Athénée is one of Europe's most prestigious hotels with an international reputation for the quality and excellence of its service and facilities. Since its inauguration in 1911, the Hôtel Plaza Athénée radiates an incomparable charm, which has seduced an elegant Parisian and international clientele. It enjoys the patronage of a number of prominent personalities and the elite of Parisian society.  The Hotel is part of a small portfolio of exclusive hotels owned and managed by the London-based Dorchester Group, including The Dorchester in London, The Beverly Hills Hotel in California and The Hotel Meurice in Paris. The Dorchester Group was established in 1996 as an independent UK registered company to manage an evolving international collection of luxury hotels. Its mission is to manage and, where appropriate, own an impeccable portfolio of the finest "grand" hotels in Europe and the United States, with a commitment to preserving and maintaining the highest possible standards of service and excellence. Its intention is to bring together, over a period of time, a select number of the world's premier hotels, cultivating their reputations for individual character, friendly and caring staff, beautiful and comfortable accommodation with the highest quality food and service in superb locations. 

About e-yieldTM Revenue Management Solution

The e-yield? Revenue Management Solution by IDeaS automates the decisions that accept the most profitable mix of business, selling hotel rooms at optimum prices. e-yield? is a scaleable enterprise solution that is customized to meet the precise requirements of each individual property, its unique characteristics and business practices. It is designed to analyze the demand in the marketplace, match the most profitable demand to available inventory and manage room inventory by automating the decisions on what reservations to accept at what prices, by managing overbooking, availability and length of stay. e-yield? is the only completely automated decision solution in the industry and the only solution to forecast group business.  It integrates seamlessly with core hotel technology systems, including PMS, CRS and S&C. The solution is available in property-based, centralized or ASP-based configurations.  e-yieldTM won the prestigious �World Class Solution� Award recognizing innovative, successful business intelligence implementations that provide true business value.

About IDeaS, Inc.

Integrated Decisions and Systems, Inc. �IDeaS� is a leading provider of revenue management solutions delivering measurable increases in revenue.  The company has invented analytic decision solutions that enable global clients to manage complex market segmentation, packaging, pricing and inventory management.  IDeaS solutions create compelling enterprise value: 1) Increased Revenue�guaranteed, 2) Higher Profits, and 3) Enhanced Property Valuations.

IDeaS� founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines.  In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include Hyatt International Corporation, Six Continents, Hilton International, Vail Resorts, Mandarin Oriental Hotel Group, Opryland, Millennium & Copthorne, and Kempinski Hotels and Resorts. 

IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.eyield.com or call 651-905-3200.

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Contact:
Jill Gibbs
IDeaS, Inc.
(651) 905-3200
[email protected]
http://www.eyield.com
Also See: Inc Magazine Ranks IDeaS Revenue Management as one of the Nation�s Fastest Growing Companies / Oct 2001
IDeaS named one of Minnesota�s Fastest Growing Technology Companies in Deloitte & Touche 'Fast 50' Program / Aug 2001 
Experienced hotelier James Ruttley To Lead IDeaS Client Services Organization in Maximizing Client Benefits / Sept 2001 
Millennium Hotels and Resorts Proceeding with the Installation of the IDeaS Yield Management Solution at More European Properties / Mar 2000 
With Slight Slip in Occupancy The Movenpick Hotel Munich Airport Increases ADR Using IDeaS e-yield / April 2001 
Yield Management System Measurement / By Dr. Ravi Mehrotra /  IdeaS, Inc., June 1999 

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