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Extensive Guest Satisfaction Guarantee Launched by 
Baymont Inns & Suites; Not a Refund Program, But a 
�Getting it Right the First Time� Program

MILWAUKEE (Oct. 17, 2001) � Baymont Inns & Suites, a division of The Marcus Corporation (NYSE: MCS), has announced the launch of its distinctive 110% Satisfaction Guarantee.  This is the most extensive guarantee in the hotel industry.
 
Under the new guarantee, if a guest is dissatisfied with any aspect of their stay and the hotel is unable to fix the problem, the guest will receive their night�s stay for free, plus a coupon for a 10 percent discount on their next stay at any Baymont Inns & Suites hotel.  The new guarantee is not a refund program, but a �getting it right the first time� program.

�We are able to offer this innovative program because we have the greatest confidence in our product and in our staff to provide each guest with an exceptional stay,� said Jim Abrahamson, president and COO of Baymont Inns & Suites.  �We will do whatever it takes to satisfy our 

Baymont's 
Pledge of Perfection
Your Satisfaction is guaranteed not 100, but 110%. Our entire staff is dedicated to exceeding your expectations. Should you have a problem during your stay, please tell us. We guarantee to correct the problem, or your night's stay is free. We value your business and want you to stay with us again. 

So if we can't correct the problem, we will give you an additional 10% off your next stay at any Baymont Inns & Suites.  That's our 110% Satisfaction Guarantee.

guests and encourage their return.� 

The key behind the success of the guarantee is the power given to every Baymont staff member to take ownership of a guest�s problem and find a solution.  

�Our goal is to build strong guest relationships and prevent problems before they occur,� said Robin Kirk, senior vice president of operations.  �However, when something unexpected does happen, it is important that each member of our staff feels he or she is capable of correcting the problem.�

The launch of the new guarantee comes during a key growth year for the Baymont Inns & Suites brand.  In addition to continued expansion, the company launched several new initiatives including a guest recognition and rewards program called Guest Ovations and a new website targeted specifically to potential franchisees.  Later this year the company also will add an array of new in-room amenities.

Baymont also received numerous recognitions this year within the business travel industry, such as Entrepreneur Magazine�s �Best Hotel Value Award� and commendations from Business Travel News as the �Best Hotel in its Class.� 

Headquartered in Milwaukee, Wis., Baymont Inns & Suites is a mid-priced lodging chain recognized for its high-quality amenities, excellent service and attractive rates.  Baymont Inns & Suites operates or franchises 188 locations in 31 states nationwide.  

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Contact:

 Erika Batzko
414/270-7277
[email protected]
www.baymontinns.com

 
Also See A Hotel Owner (Franchisee) Response to 100% Guest Satisfaction Program / Oct 1999 
$6 Million in Free Rooms Provided by Hampton Inn's 100% Satisfaction Guarantee in Past Decade; Program Has Become An Industry Standard / Oct 1999 
100% Guest Satisfaction? / Victoria L. Meyers / Feb 1999 
Amerihost Properties, Inc. Now Offering a 100% Guest Guarantee Program / July 1999 

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