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Travel and Tourism to the Region Plummet |
London - 5 December 2001 - Andersen, the professional services firm
and premier provider of hotel performance data to the industry outside
North America, have today released analysis of October results from the
Middle East and Africa edition of the Andersen Hotel Industry Benchmark
Survey.
Hoteliers around the world continue to reel from the post-September 11 slump in room bookings, those in the Middle East and Africa have not been spared, with revPAR in US dollars declining in all but one market tracked by the Andersen Hotel Industry Benchmark Survey. Manama was the only market to record growth in both occupancy and average room rate in the month of October, bucking the general trend, which saw double digit declines in occupancy in 21 of 28 markets. However, Alexandria, Muscat, Makkah and Medina and Provincial Saudi Arabia rallied during the month and saw increases in occupancy figures compared to October 2000. Muscat, in fact, is the only market that has seen consistent increases in occupancy in every month this year. Manama�s increase in occupancy has resulted mainly from extra military business, but the corporate and Saudi leisure weekend market remained stable. The conference business was negatively affected with significant cancellation of international bookings. In Muscat the occupancy for the leisure market has been negatively affected but this was also substituted by the extra military business. Makkah hotels have suffered mainly from decrease in international pilgrims visitation which has been counterbalanced by Umrah pilgrims from the Saudi and GCC market during the month of Rajab. September signalled the start of the winter season for the Middle East and Africa, and hoteliers had anticipated a boom in business. However, the September 11 terrorist attacks, coupled with the continuing conflict in Israel and the war in Afghanistan, have seen travel and tourism to the region plummet. This has led to all but seven markets recording revPAR declines for the year to October. The outlook for the industry in the coming months is difficult to predict
due to its dependency on factors beyond the control of the region�s hoteliers.
International convention and leisure business continues to be the hardest
hit, although corporate business and domestic and intra-regional travel
seem to be less adversely affected. In the short-term, hoteliers
may find that these latter markets prove capable of replacing lost business,
as they wait for consumers to regain their confidence in international
travel, and for leisure business to the region to pick up once again.
Launched in 1996 as the definitive source of hotel performance data outside North America, the Andersen Hotel Industry Benchmark Survey comprises information gathered from more than 5,000 hotels in 300 markets across 140 countries. The survey currently tracks hotel performance everywhere outside the North America. Andersen is a global leader in professional services. It provides integrated solutions that draw on diverse and deep competencies in consulting, assurance, tax, corporate finance, and in some countries, legal services. Andersen employs 85,000 people in 84 countries. |
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Khalil J. Hasan 973 530 400 [email protected] Julia Felton 44 20 7304 1785 [email protected] www.andersen.com www.hotelbenchmark.com |
Also See | Marriott International Will Open Nine Hotels in the Middle East by 2004 / May 2001 |