A veteran in the hotel industry, Ruttley possesses extensive knowledge of hotel management, operations and technology, with 12 years of progressive responsibility at some of London�s leading hotels. 

In his new role, Mr. Ruttley will be responsible for IDeaS client services organization, where he will direct the company�s ongoing work to maximize client success.  Ruttley�s organization will act as the interface between IDeaS technical teams and clients, using his domain expertise to translate IDeaS science into hotel environment applications that deliver measurable financial and operational results.  
According to Ed Booth, CEO of IDeaS Revenue Management, �IDeaS has always been known for its strong science.  In the past year, we have made a concerted effort to bring in hospitality experts like Joseph Martino, Vice President, and Petra Stengele, Director of Product Management.  Now, another talented hospitality expert is taking charge of client services and results.�  He added, � James Ruttley, brings tremendous hotelier, managerial and technical expertise to the task of deepening our focus on client services.  I am confident in his ability to generate even greater client success.� 

�I am delighted to have the opportunity to broaden my responsibilities in the worldwide IDeaS organization,� commented Mr. Ruttley.  He added, �My objective is to bring the collective knowledge acquired relative to IDeaS, our clients and the hotel industry to the client services organization to maximize the team�s ability to deliver ongoing benefits to clients, both old and new.�  

With IDeaS more than four years, Mr. Ruttley is grounded in the fundamentals of the science behind revenue management and is intimately familiar with how the science delivers measurable financial and operational benefits through IDeaS e-yieldTM Revenue Management Solution.  Ruttley has had a long and distinguished career in the hospitality industry, spanning all aspects of hotel management. Prior to joining IDeaS, Ruttley rose through operations and management roles in leading hotels in London, including the Copthorne Tara and The Landmark.  He is well respected and has been recognized by peers and industry leaders, receiving one of the industry�s top honors, The Acorn Award.  

About e-yieldTM Revenue Management Solution
The e-yield? Revenue Management Solution by IDeaS automates the decisions that accept the most profitable mix of business, selling hotel rooms at optimum prices. e-yield? is a scaleable enterprise solution that is customized to meet the precise requirements of each individual property, its unique characteristics and business practices. It is designed to analyze the demand in the marketplace, match the most profitable demand to available inventory and manage room inventory by automating the decisions on what reservations to accept at what prices, by managing overbooking, availability and length of stay. e-yield? is the only completely automated decision solution in the industry and the only solution to forecast group business.  It integrates seamlessly with core hotel technology systems, including PMS, CRS and S&C. The solution is available in property-based, centralized or ASP-based configurations.  e-yieldTM won the prestigious �World Class Solution� Award recognizing innovative, successful business intelligence implementations that provide true business value.

About IDeaS, Inc.
Integrated Decisions and Systems, Inc. �IDeaS� is a leading provider of revenue management solutions delivering measurable increases in revenue�guaranteed.  The company has invented analytic decision solutions that enable global clients to manage complex market segmentation, packaging, pricing and inventory management.  IDeaS solutions create compelling enterprise value: 1) Increased Revenue�guaranteed, 2) Higher Profits, and 3) Enhanced Property Valuations.
IDeaS� founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines.  In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include Hyatt International Corporation, Six Continents, Hilton International, Vail Resorts, Mandarin Oriental Hotel Group, Opryland, Millennium & Copthorne, and Kempinski Hotels and Resorts. 
IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.eyield.com or call 651-905-3200.