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 Baymont Inns & Suites Web Site Provides 
�Nuts and Bolts� Information for Developers
MILWAUKEE, Wis., September 7, 2001� In a move that embodies its �Easy to Do Business With� business philosophy, Baymont Inns & Suites, a leading mid-priced segment hotel brand, today announced that it has launched a new, state-of-the-art Web site dedicated to the hotel franchise community.  The new site, www.baymontfranchise.com, provides hotel developers with easy-to-access, comprehensive information about the brand to simplify and speed the development process and also serves as a source of up-to-the-minute information about the company for current franchisees.

Divided into seven easy-to-navigate sections, www.baymontfranchise.com is a single information-rich site about the company and the Baymont brand that also offers unique capabilities.  The �Cost Estimator� software program allows prospective franchisees to estimate the construction cost of a Baymont Inn & Suites hotel in a variety of configurations in a specified city. In addition, visitors can download license applications, worksheets and all the legal forms associated with franchising a Baymont Inns & Suite hotel.

�Franchise interest in the Baymont brand continues to expand, even in this challenging economic environment,� said Daniel Daniele, President, Baymont Franchises International.  

�Our new franchisee Web site provides the kind of �nuts and bolts� information that developers want and need to begin the development process or to move it forward.  The result is that properties are brought on line more quickly, which can translate into significant cost savings.  

�Virtually all the elements of our franchise development process are available on the Web site and can be researched with just a few �clicks of the mouse.�  We continue to look for ways to streamline the process and remove any impediments to development, which underscores our commitment to being easy to do business with.�

Information about the company is divided into the following sections:

  1. Franchise Overview --General information intended to assist in the franchise development process, including an owner�s manual, key contacts, a list of franchise forms and legal documents and a gallery of thumbnail photos of Baymont hotels that can be downloaded for incorporating into presentations to governing authorities or financial institutions.
  2. Franchise Development Process --Pertinent information about getting the development process under way, including details about franchisee qualifications, a Budgetary Cost Estimator Program that allows visitors to automatically customize and calculate estimated budgetary costs, and a timeline of the development process.
  3. Architecture and Design �In this section, visitors can view and download pre-designed and schematic drawings of the company�s two design schemes. Visitors can request a password to view the rest of the section, which includes the Construction Specification Instruction manual, signage specification, and brand logos.
  4. FF&E �Here visitors learn all they need to know in order to furnish and equip a Baymont Inn & Suites, including information on Baymont�s interior design criteria and design schemes.  Visitors can view the guest room and public area plans for each design scheme. This section also includes equipment requirements for the hotel�s fitness center, laundry and lobby area breakfast. 
  5. Approved Suppliers �A comprehensive list of Baymont�s approved suppliers, listed alphabetically and by type�exterior, interior, equipment and services.
  6. Start-Up Operations and Marketing �Provides new franchisees with all the information they need to successfully run a Baymont hotel. This section includes an operating manual, a pre-opening reference guide to walk franchisees through every step of the opening process, brand standards and training and orientation programs.
  7. Contact Us/Links �A helpful inventory of contacts, including links to Baymont reservations, Baymont�s Guest Ovations frequent guest program, MapQuest for driving directions and Baymont key contacts, along with the company�s headquarters address and phone numbers.
Daniele said that the franchisee-dedicated Web site complements the hotel brand�s regular Web site, www.baymontinns.com, which is fast becoming a key source of bookings, currently accounting for 2-3 percent of all rooms booked year-to-date.   �Increasing numbers of leisure and business travelers are turning to the Internet as a fast and reliable source of information about hotel availability and amenities and booking their reservations on line.  We want Baymont�s development information to be just as accessible and useful to the hotel franchise community.� 

More than 95 percent of the Web site is open to the public.  The remaining sections,  including proprietary architectural drawings, logos and related information, may be accessed with a special pass code available to Baymont franchisees.

Baymont Inns & Suites is a division of the Milwaukee-based Marcus Corporation (NYSE: MCS).  

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. 

 
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Contact:
Baymont Inns & Suites
250 East Wisconsin Avenue, Suite 1750
Milwaukee, WI 53202-4221
Tel: 414-905-2000
www.baymontinns.com
www.marcuscorp.com

 
Also See Baymont Inns & Suites Continue Planned Migration from Economy Segment to the Mid-market Segment / Dec 2000 
Baymont Inns & Suites Selectively Uses Hotel Conversions to Augment Growth / May 2001 

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