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Hotel Reservation Service During First 6 Months of 2000; Exceeds Results for 2000 as a Whole |
Paris, July 10, 2001 - Accor has registered over a million room nights
since the beginning of the year 2001 in the Group's 3,600 hotels, via its
online, real-time hotel reservation service, and has thus already exceeded
its results for 2000 as a whole.
A room reserved every 17 seconds Accor has recorded almost 15 million visits since the beginning of the year for its hotel sites as a whole (the accorhotels.com portal and its hotel brand sites: sofitel.com, novotel.com, mercure.com, coralia.com, thalassa.com, ibishotel.com, etaphotel.com, hotelformule1.com, motel6.com and redroof.com), i.e. an annual average of 78,000 visitors per day. The number of consultations per day has in fact increased rapidly in recent months: from 50,000 visits per day in January to 100,000 early in July. The wide range of the offer provided by accorhotels.com and its partners, together with the technical quality of the site, which is in constant progress, explain this spectacular growth. 1 million room nights were booked in this way worldwide, i.e. 1 room night every 17 seconds. By the end of the year, the reservations made over the Internet should pass the 2 million room night mark. Over 15% of room nights reserved via central reservation systems The quantity of room nights reserved over the Internet now makes up over 15% of reservations made via the central channels (telephone reservation center, Internet, global computer reservation system, voice servers and Minitel). A turnover of 100 million euros in 2001 Total turnover via the hotel sites in 2000 amounted to 45 million euros (FRF 300 million). For 2001, taking into account the tendencies observed since the beginning of the year, it could climb to, or even exceed, the forecast total of 100 million euros. Among the hotels in the Group with the highest levels of reservations via the Internet
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Jacques Charbit Tel: +33 (0) 1 45 38 87 53 Marie-Claire Camus Tel: +33 (0) 1 45 38 84 85 accor.com |
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Also See | Accor Reservation Portals Booked 1% of Total Accor Hotel Sales in 2000, Representing One Million Hotel Nights / Feb 2001 |