Says Chairman and Chief Executive Officer Andy Dolce, �We recognized that with the tremendous growth the company is experiencing, and our aggressive expansion ambitions for both Europe and North America, we needed a new brand direction that presents a global image, that differentiates our company and our conference center niche from the huge hotel segment of the hospitality industry, and which clearly and succinctly communicates what we do. As we expand in Europe, we also need to build a strong image that helps us build awareness of our company and our conference center concept. We have a tremendous opportunity to be the first branded conference center company internationally.�
 

Explains Jo Ann Swahn, Chief Marketing Officer, �The script version of Dolce, to us, is a warm presentation of the company name, like a personalized signature, which works well globally.   International is important,

Quite frankly, our core corporate customers come to our properties to meet and our strategic plan will allow us to have conference destinations in key global locations where our multinational customers want to conduct business.  Our themeline � Focus.  Learn.  Succeed. � is the outcome we promise our customers when they meet in one of our conference destinations.  These three important messages � Dolce International, Conference Destinations, and Focus.  Learn.  Succeed � communicate clearly and globally who we are, how we're different, and what we promise." 

Continues Swahn, �Our biggest challenge is differentiating ourselves from hotels. Conference centers are different, but those differences are not just in the design of the conference space but in the experience and service. We created a three-minute video that, better than anything we�ve ever done, demonstrates the difference between meeting in one of our conference destinations and a hotel.� 

With the Soros partnership and capital for acquisitions in the Americas and Europe, Dolce International expects to double its present size to 35 properties within the next 3-5 years.