|
|
The conference will be held March 21-23, 2001 in Washington, DC, at the Marriott Wardman Park Hotel. To meet the industry�s demand, Dean Butler declared,
�Cornell has gone all-out in soliciting the advice and counsel of industry
executives through a pre-conference Key Industry Issues Survey and aggressively
recruiting some of the most sought-after analysts to headline a conference
program that visibly raises the bar.�
In addition, to develop the content for this year�s conference, The Hotel School has conducted a Key Industry Issues Survey of hospitality executives that identifies and explores the key challenges they will face in the next three to five years. Findings from the survey helped shape the program and will be a focus of the conference panel, "Excellence Through Knowledge," co-moderated by Professor Cathy Enz, executive director of the center for hospitality research, and Roger Cline, partner, Arthur Andersen. Professor Thomas P. Cullen, associate dean for industry and international affairs, and director of Cornell�s strategy conferences, spearheaded the conference format which features panel discussions co-moderated by Cornell Hotel School faculty and top-level executives from leading hospitality companies, focusing on marketing, financial and asset management, trends in technology, and strategic management. Cullen said the panels will forego the traditional "parade of presenters" offering individual briefings, in favor of open discussions between sought-after analysts, and interaction between panelists and audiences. "We are assembling some of our industry's most knowledgeable leaders and some of its most provocative idea people, and we're going to set a match to that high-octane mixture," Cullen said. "It's going to be a lively ride." Panel topics and moderators include: Managing Tomorrow: A Strategic Look
Creating Customer Value: Every Day, Every Stay
Technology, e-Commerce, and Competitive Advantage
Excellence Through Knowledge: Tomorrow's Solution
CEO Panel Discussion
Financial Strategies: Discovering Hidden Value
The Cornell Hotel School will also host the Hospitality
Industry Strategy Conference � Europe May 21-23, 2001 at the Hilton London
Metropole in London, England.
THE CORNELL HOTEL SCHOOL Founded in 1922, Cornell University's School of Hotel Administration was the nation's first collegiate course of study in hospitality management. The only hotel school in the Ivy League, it is recognized as the preeminent institution of hospitality management education, and its graduates are leaders of major hotel companies, trade associations, and educational institutions. The Hotel School encompasses the world's foremost hospitality management faculty, the hospitality-focused Nestlé Library, the 150-room Statler teaching hotel, the Center for Hospitality Research, and the Cornell Hotel and Restaurant Administration Quarterly. The Hotel School offers the Masters of Management in Hospitality graduate degree as well as bachelor's, and doctoral degrees in hospitality management, and sponsors the annual Cornell University Conferences on Hospitality Industry Strategy in the US and Europe. |
###
Mara Begley KWE Associates Tel: 212/255-7403 [email protected] |