Vikram Singh | April 16, 2018
By Vikram Singh Almost every other day, I see a headline about the latest trend that is going to have a massive impact on hotels and travel. Some might even be worth exploring. However, the fact remains that if your hotel booking engine is hard to use, none of the trends will have any impact on your net operating income and profits. Having worked in hotels most of my adult life, and having traveled extensively, I have vast experience booking rooms every way possible: using phones, travel agents (yes, I am that old), OTAs, and directly from apps. The one consistent problem I find on hotel websites is a disregard for the basic usability p...
Vikram Singh | August 9, 2016
By Vikram Singh Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design "discussion" where stakeholders talk for hours about colors, content and photos. For every extra person added to these meetings, more useless things get added and useful things get taken out. By the end of it, you have a website that is not usable for potential guests, which hurts your conversion rate and, more important, your revenue. So in this post, let's worry less about design and more about usability. To that end, here is a list of mistakes that can hurt your hotel website revenue, no matter how much you love...
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