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Download the free whitepaper here

The list of things you can achieve with Google Analytics is very nearly endless. But a hotelier’s time is not.

It only takes a little fine-tuning, though, to gain the insight you need to turn your website into a conversion powerhouse.

We all know the challenges today’s hoteliers face. It can feel that you have to be everything at once - the perfect host, the tech genius, the marketing guru. For many hotels, taking the time to set up and monitor a web analytics platform is, understandably, way down the priorities list.

However, there are a few key metrics that you really want to be tracking on your website. With that in mind, we’ve put together a Hotelier’s Guide to Google Analytics, crammed full of the stuff you need to know - and nothing you don’t.

The Hotelier’s Guide walks you through:

  • How to measure the content that turns lookers into bookers
     
  • The five things hoteliers aren’t doing yet - but should be
     
  • Online conversion rates by geo - how do you measure up?
     
  • How to use A/B testing well
     
  • The best way to spot bots (hint: they make up 50% of your web traffic...)
     

Download your free Guide here, and get started on the road to analytical success. After all, every hotel deserves a superpowered website.

About Triptease

Triptease is a travel SaaS company that empowers hotels to recapture guest relationships, increase direct bookings, and reduce their reliance on online travel agencies (OTAs). The Direct Booking Platform integrates with a hotel’s website and booking engine in order to optimise conversion, improve price transparency and strengthen the relationship between hotel and guest.  

 

 

Key figures:

$1 billion: Triptease drives $1 billion+  a year of direct booking revenue to hotel partners

17,000: Triptease works with over 17,000 hotels worldwide to drive direct bookings

30%: Independent hotels see direct bookings increased by 30% with the Direct Booking Platform

$18 million: Triptease has secured in excess of $18 million in funding

Contact: Lily McIlwain

lily.mcilwain@triptease.com

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