Total $0.00


Brand Names, Solid Solutions for Operator Challenges Are Softscribe Inc.'s Most-Read Stories 

Atlanta - April 1, 2014 - Softscribe Inc., an Atlanta-based technology public relations firm, compiled a list of its top 70+ most read press releases and stories during the past 4 quarters, based on clicks back to client websites. 

"I was amazed to see how the power of name recognition, and a clear tech benefit solution to solve operator challenges, delivered results for our clients," said Julie-Keyser Squires, CEO of Softscribe Inc.  "Operators want to know what peers are thinking and how to solve their own operational problems." 

Julie Keyser-Squires, CEO of Softscribe Inc.
Julie Keyser-Squires, CEO of Softscribe Inc.

Squires notes recent headlines for Softscribe's top 10 client announcements and stories highlighted at least one of these four elements:

1.  A company-brand name

2.  New technology

3.  Company news about the technology provider, and

4.  New client deal announcements

How do People Read News Now? They Scan Headlines and Sub-Heads.

"Marketers have 3 seconds and 6-to-8 words to capture their prospects' attention with a benefit," states Squires.  "People scan headlines and sub-heads now. They also want to learn at least one new idea for time invested." 

Does Mobile Propel the Micro + Visual Trend in Technology Marketing?

"Scanning for news is driven by 3 trends:  rise of mobile to access news; algorithms like Summly, which lets you browse news fast and beautifully (think Yahoo News on your mobile); and peoples' desire to be entertained with a visual," said Squires.

What Does the Upward Trend in Blogs and Newsletters Suggest?

"Blogs and newsletters are on the rise and no wonder; they are a natural result of the Micro + Visual trend."  Squires said, "Softscribe's format for blogs is 300 words, 3 visuals, and 3 paragraphs - each themed with a consistent category month-to-month (personal anecdote, customer news, product news), per blog post."  

Softscribe helps clients shorten the sales cycle and find customers faster through strategic public relations and marketing campaigns. The company's technology clients target the hospitality and travel, casino gaming, multifamily, government, and related markets.

About Softscribe Inc.

Softscribe Inc. is an award winning market consulting, branding and PR corporation. Our innovative clients are companies that sell technology to enterprises in multiple markets. We solidify brand awareness and can increase annual sales 15% to 25% or more for them. We generate the right messages for client audiences 100% of the time. This is essential to close sales. Softscribe Inc.'s stellar team rises to your expectations with an average 18 years industry depth and experience in branding, marketing and PR.  We are proud of our best-in-class clients and are ready to help you. Please give us a shout now, or visit

Contact: Julie Keyser-Squires, APR, CEO

julie(at) / 404-256-5512

Related News

Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?

Guests At The Greenwich Hotel Have A New Way To Get In Touch With The Front Desk

Milestone Launches "True" Mobile First Hotel Website Design

How Hotel Technology Helps This Historic Hudson Valley Inn Do Everything From Feeding Their Geese to Turning Their Rooms

Hotels Should Already be Planning Their 2018 Summer Marketing Campaign, According to Industry Experts

The Big Hotel Technology Debate: One-Stop Shop vs. Best-of-Breed

HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design

Benchmark's Wanderlust Lifestyle Travel Guide Takes Top Honors in "Best Digital Marketing Campaign" Category at the 2017 INDIE Awards

Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning

How to Keep the Heart of Your Hotel Beating

Hotel Technology: PMS More "Slow and Quiet" Than "Fast and Furious"

Pegasus Solutions Announces Two New Executive Hires

The Next 12 Months in Hotel Tech

Lodging Interactive Launches End of Summer Website Sale

INTEREL Secures €10m Growth Capital to Fuel Expansion of its Internet of Things (IoT) Solutions for the Hospitality Industry

ALICE Announces Acquisition of GoConcierge

ALICE Raises $26 Million Series B Funding from Expedia, Inc.

Softscribe Inc. Names Top 10 Quotes from Industry Leaders at Hotel Data Conference 2017

How to Be Successful with Google Hotel Ads & Hotel Meta Search

Use This Technology to Ensure a Seamless Post-Stay Guest Experience

All News »

Please login or register to post a comment.