Website Redesign Beautifully Captures Essence of The Essex
December 9, 2015 10:37am
For a quintessential Vermont experience, look no further than The Essex, Vermont’s Culinary Resort & Spa. Nestled at the foot of the Green Mountains in the scenic Lake Champlain Valley, this 18-acre resort is the perfect destination for skiing, antiquing, boating, shopping, hiking and more.
What was the situation?
The Essex Resort & Spa approached GCommerce with an objective: to redesign the look, feel, and tone of The Essex Resort & Spa’s digital presence, focusing on the property’s amazing culinary experience. With extraordinary on-site amenities, including a full-service spa, fitness center, 18-hole golf course, two restaurants, a Chef’s Cook Academy, and one of the most picturesque settings a bride could dream of for her wedding, The Essex Resort & Spa needed a more engaging and user-friendly online experience for their guests.
What did we do?
In order to identify the objectives and goals of the property, the process began with a discovery session between the GCommerce and The Essex Resort & Spa teams. GCommerce aimed to identify the aspects that make a stay at The Essex Resort & Spa a truly extraordinary Vermont experience.
Once the design preferences and project objectives were defined, GCommerce proceeded by creating a custom design for the resort that would exemplify The Essex Resort & Spa experience. An overall elegant design with vivid imagery was incorporated to embody the look and feel of the resort. An additional focus was placed on the remarkable culinary experiences and other onsite amenities available at the resort.
In addition to providing a more aesthetically pleasing look and feel, the new site featured a more user-friendly navigation. A responsive, mobile-friendly version of the website was created to capitalize on The Essex Resort & Spa’s increasing mobile traffic. Since the launch of their new site, The Essex Resort & Spa has seen a 38.1% increase in conversion rate and an online revenue increase of 38.2%.
GCommerce is excited to produce another elegant site, while The Essex Resort & Spa is delighted to have a site that embodies the beautiful scenery and extraordinary experience that awaits all those who visit.
"Hoping to improve our online presence, we looked to GCommerce to design a website that would capture the essence of The Essex Resort & Spa, while beautifully illustrating the uniqueness of our property and services offered. We couldn't be happier with the end result and their approach to the design and development process."
- Nic Barger, General Manager at The Essex Resort & Spa
hotel website design,
the essex resort & spa,
hotel website development
Headquartered in Park City, Utah, GCommerce is a hospitality-focused digital marketing company that offers integrated marketing solutions as unique as the hotels it serves. GCommerce's comprehensive strategies draw their strength from the synergy of multiple disciplines working in concert to drive industry-leading revenues via increased market share capture.
Contact: John Oscadal
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