VirtualHotel™ to Launch Mobile App for Hotel Groups and Marketing Alliances at HITEC
May 19, 2015 11:12am
VirtualHotel™ now enables hotel groups and marketing alliances to showcase and promote their entire portfolios in a single app; Zero-cost setup for companies expressing interest at HITEC (value $20,000); Get your VirtualHotel group app at HITEC in Booth 123
[ATLANTA - MAY 19, 2015] - VirtualHotel™, formerly known as Cardola Ltd., has developed a new mobile application for multi-property/multi-brand portfolios that enables hotel groups and marketing alliances to showcase and promote their entire property portfolio in a single app. Called "VirtualHotel for Groups," (available for iOS and Android) the app is being made available with no setup charges to group hoteliers who express interest at the HITEC show, June 15 to 18 at the Austin (Texas) Convention Center. This unprecedented offer is valued at $20,000.
"VirtualHotel now has a dual function: it serves as a group-level sales and marketing platform and transitions into a personalized customer service tool once the guest arrives on-property," said Ed Vause, business development director for VirtualHotel. "The app is designed to encourage loyal customers to book directly with the hotel while also enabling hoteliers to push promotions, such as seasonal offers and discounts, across the entire group's customer base. This opens up a new world of direct hotel-to-guest communications and gives marketers a new vehicle to connect with guests before, during and after each stay."
VirtualHotel for Groups -- aimed at brand advocates and returning guests -- introduces marketing efficiency for hotels and ease of use for the guest. There is only one app to promote; one app works for all group properties and across all channels. Once a traveller downloads VirtualHotel for Groups, he or she can select a hotel by "Region" (country, state or city), "Experience" (beach, city, dining, golf, romantic, spa, historic, etc.), or the user can simply request accommodations located "Near Me." Because nearly 70 percent of mobile reservations are made for the same or next day, the Hotels Near Me feature will help capture potentially lost bookings. The app is fully customizable, enabling each property or brand to promote experiences that are applicable to the region and to the demographics of its loyalty customers.
Once users select a property, they are linked to a mobile brochure page. Every hotel in the group will have its own brochure page with photo gallery and location map. Users have the option to 1) book directly with the hotel from the app (reducing reliance on OTAs), 2) link to the hotel's website, or 3) click to call the hotel or the reservations call center (phone reservations are often overlooked by technology companies).
VirtualHotel for Groups integrates seamlessly with the company's flagship VirtualHotel product so that guests can find local information and order services directly from their mobile device.
"Most of the larger operators already have an app in the app stores, but these tend to be focused on reservations and are of limited real value to the guest," Vause said. "We believe that hotels need to offer their guests more value in a mobile app if they are going to generate downloads and incentivize guests to keep the app on their mobile devices. Marriott's Mobile Request program launched in May is a prime example. At VirtualHotel, we are on a mission to level the mobile playing field. Our message to the smaller hotel groups is that you don't need a multi-million dollar mobile development budget to compete with the big guns."
VirtualHotel can be used by guests to order room service, book spa treatments and request a whole range of services, such as wake-up calls, extra pillows or a toothbrush. Links to external services such as airline check-in, local weather forecasts and social networking sites, and a substantial "Local Area Guide" and map of the local area can be created to help visitors navigate round the city and find their way back to the hotel during their stay.
"VirtualHotel for Groups serves as a tool for showcasing the enterprise as a whole while VirtualHotel augments the guest experience during the stay," Vause said. "Additionally, VirtualHotel is a platform for in-room shopping . . . a way to promote partner services with local business . . . and a tool that drives incremental revenue for each hotel. Hoteliers attending HITEC who are interested in this never-to-be-repeated VirtualHotel for Groups offer should meet with us at HITEC in Booth 123 to learn more."
For more information on VirtualHotel, visit http://www.virtualhotel.com or call Ed Vause at 877-365-2322 to pre-schedule an appointment at HITEC.
virtualhotel for groups
Contact: Ed Vause
HFTP Now Accepting Applications for Entrepreneur 20X at HITEC Houston 2018
HITEC Houston Online Registration and Housing Bureau Open; Advisory Council Announced
HFTP and HSMAI Region Europe to Co-locate European Conferences in April 2018
HFTP and Naseba Set New Standard in The Middle East with HITEC Dubai
HFTP Now Accepting Applications for Entrepreneur 20X at HITEC Amsterdam 2018
HITEC Amsterdam 2018 Online Registration and Housing Bureau Open Now
HFTP and Naseba Announce HITEC Dubai 2017 Advisory Council
HFTP Announces Advisory Council for its Second Annual HITEC Amsterdam in April 2018
HITEC’s Canadian Debut Draws Largest Conference Attendance in 45 Year History
iRiS Software Systems Platform Evolves With Launch of Hospitality API Library
Intelity Reveals Mercury Messaging System at HITEC
Kube Systems Showcasing its ‘Fab Five’ at HITEC
Intelity Unveils Wrangler Mobile Device Manager at HITEC
ADB Reveals vuTyme ‘Lite’ for Economy Hotels at HITEC
ADB Debuts Guest Safety Feature Via vuTyme at HITEC
HFTP Allied Association, China Hotel Technology Alliance (CHTA), to Lead Chinese Travel Market Session at HITEC Toronto
How the World’s Best Hotels Leverage Guest, Staff, and Concierge Technology
The Top 5 Questions Hotel Companies and Tech Suppliers Need to Ask When Looking for a Development and Consulting Partner
The Insider's Guide to HITEC
Hospitality Technology Leaders Announce Networking Event for Hoteliers in Toronto
Please login or register to post a comment.